XHMPM-FM

XHMPM-FM is a Spanish-language Top 40 radio station located in Los Mochis, Sinaloa, Mexico. It broadcasts on 98.9 MHz on FM from a tower located on Cerro La Memoria in Los Mochis.

XHMPM-FM

Los Mochis, Sinaloa (San Blas) Mexico
Frequency	98.9 MHz
Branding	Exa FM
Programming
Format	Contemporary hit radio
Affiliations	MVS Radio
Ownership
Owner	Radiosistema del Noroeste (Radio Topolobampo, S.A. de C.V.[1])
Sister stations	XHHS-FM, XHCF-FM
History
First air date	November 2, 1980
Former call signs	XEIF-AM, XEREY-AM, XEMPM-AM
Former frequencies	1240 kHz, 1030 kHz
Call sign meaning	Manuel Pérez Muñoz
Technical information
Class	B
ERP	25,000 watts[2]
HAAT	127 m
Transmitter coordinates	25°48′32″N 108°58′10″W
Links
Webcast	Listen live
Website	exafm.com

History

On November 2, 1980, Radio Topolobampo, S.A. signed on XEIF-AM on 1240 kHz, with transmitter located at Charay, Sinaloa. XEIF changed calls twice: to XEREY-AM, matching its name as Radio Reyna, and then by 1994 to XEMPM-AM, now on 1030 kHz, known as Radio Fama.

In 2010, the station changed its name to La Pesada with a Regional Mexican format and local news. On November 3, of that same year, XEMPM was authorized to migrate to FM, and XHMPM-FM 98.9 came to air at the end of January 2011.^[3]

After the failure of La Pesada, Radiosistema del Noroeste affiliated with MVS Radio to launch its Exa FM format in Los Mochis, effective May 14, 2011.^[4]