XHMRI-FM

XHMRI-FM is a radio station in Mérida, Yucatán, Mexico. Broadcasting on 93.7 FM, XHMRI is owned by Corporativo Rivas and carries a grupera format known as La Reverenda.

XHMRI-FM

Mérida, Yucatán Mexico
Frequency	93.7 MHz
Branding	La Reverenda
Programming
Format	Grupera
Ownership
Owner	Corporativo Rivas (La Reverenda en Frecuencia Modulada, S. de R.L. de C.V.)
Sister stations	XHMYL-FM, XHMET-FM (Valladolid)
History
First air date	July 23, 1991 (concession)
Call sign meaning	"Mérida"
Technical information
ERP	100 kW[1]
Links
Webcast	XHMRI-FM
Website	www.lareverenda.mx

It is simulcast in eastern Yucatán on XHMET-FM 91.9 in Temozon as "La Nueva Reverenda".

History

The station's concession was awarded in 1991.It has always been owned by the Rivas family. The station was originally known as Super Stereo 93.7. In 2005, the station adopted the Ke Buena national grupera format from Televisa Radio. In 2015, Televisa Radio started a new affiliation agreement with Cadena RASA, with Ke Buena moving to XHMQM-FM 90.9; XHMRI was relaunched as "La Reverenda".