XHPMAZ-FM

XHPMAZ-FM is a radio station on 92.1 FM in Mazatlán, Sinaloa, Mexico. It is owned by Multimedios Radio and carries its La Lupe Spanish variety hits format.

XHPMAZ-FM

Mazatlán, Sinaloa Mexico
Frequency	92.1 FM (HD Radio)
Branding	La Lupe
Programming
Format	Variety hits
Ownership
Owner	Multimedios Radio (Radio Informativa, S.A. de C.V.)
History
First air date	2017
Call sign meaning	Mazatlán
Technical information
Class	B1
ERP	25 kW
HAAT	76.4 meters
Transmitter coordinates	23°12′05.75″N 106°25′35.04″W[1]
Links
Webcast	Listen live
Website	mmradio.com

History

Logo as La Caliente 92.1 from 2017-2020

XHPMAZ was awarded in the IFT-4 radio auction of 2017 and came to air that fall airing its La Caliente grupera format. At 55.5 million pesos, it was the second-most expensive station awarded in the IFT-4 radio station auction; only Cancún's XHPBCQ-FM went for more money.^[2]

On June 1, 2020, Multimedios flipped the formats of XHPMAZ and XHLRS-FM in Ciudad Victoria to Spanish adult hits in its La Lupe format.