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YouCam Makeup
Photo editing application From Wikipedia, the free encyclopedia
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YouCam Makeup is a virtual makeover and selfie editing application developed by Perfect Corp.[1] The app allows users to edit photos with various makeup effects, skin beautification tools, and virtual try-ons for makeup products using augmented reality (AR) and artificial intelligence (AI) technologies.[2][3][4] It has been downloaded over 590 million times as of July 2024.
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History
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YouCam Makeup was launched in 2014 by Perfect Corp,[5][6] a company specializing in artificial intelligence and augmented reality applications for beauty and fashion, and gained popularity due to its AR and AI technologies, which provided realistic and customizable makeup simulations.[7][8]
Since 2016, YouCam Makeup has partnered with various beauty brands and media outlets to expand its functionalities.[9] Collaborations include partnerships with Ardell,[10] Laura Geller,[11] Elizabeth Arden,[12] and Glamour.[13] In 2017, YouCam Makeup expanded its partnerships to include movie and TV shopping collaborations with Paramount Pictures and QVC.[14][15]
In 2018, the app was named "One of the Best" at CES BeautyTech and won the CEW Best Beauty App Award.[16] The same year, YouCam Makeup partnered with Cosmopolitan magazine for the first print-to-digital virtual beauty service, allowing readers to try virtual makeup looks via their mobile devices.[17]
In 2019, the app was honored at the 32nd Edison Awards[18] and CEW's Beauty Awards.[19]
In 2022, the app collaborated with Paramount Pictures on the interactive Top Gun: Maverick movie experience and supported breast cancer awareness by sponsoring Pink Agenda events in May, June, and October.[20][21][22]
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Overview
YouCam Makeup operates on a freemium model, offering basic features for free, while more advanced tools and effects are available through in-app purchases or subscriptions. The app also generates revenue through partnerships with cosmetic brands for virtual makeup try-ons. Its virtual try-on feature has been incorporated by beauty brands and retailers for digital product visualization for consumers.[23][24][25][26] The app is available for iOS and Android devices.[1]
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Features
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YouCam Makeup can perform tasks of:[21][27][28][29][30]
Virtual try-on:
- AR makeup: AR-powered application of virtual makeup looks with customizable lipsticks, eyeshadows, blushes, eyeliners, and more;
- AR accessories: Augmented reality feature enabling the application of virtual accessories, including glasses, hats, earrings, and other accessories;
- AR effects: Integration of dynamic visual elements and background modifications.
Beauty tools:
- Skin smoothing: adjustment of skin texture to remove blemishes, smooth wrinkles, and even out skin tone;
- Face reshaping: modification of facial proportions, including sliming face, enlarging eyes, reshaping nose, and adjusting other facial features;
- Body tuning: proportional alterations to body shape;
- Teeth whitening;
- Eye & lip enhancement: enhances eye color, removes red-eye, and adds sparkle.
Hairstyles:
- AI hairstyle: Simulation of various hairstyle options;
- Hair coloring: Visualization of different hair colors and shades.
Photo editing:
- Photo makeup: digital application of makeup effects including lipstick, eyeshadow, blush, and more in photo editing mode;
- Effects: application of photo effects with different styles and moods;
- Editing tools: Functions for cropping, resizing, rotating, adjusting brightness, contrast, saturation, sharpness;
- AI removal: automatically removes unwanted objects from photos;
- AI background: Modification of photo background, making transparent background, or changing the background color and image;
Generative AI tools
- AI fashion: Visualization of virtual clothing and accessories;
- AI avatar: Creation of personalized avatars with customizable features;
- AI headshot: Generation of professional-quality headshots using AI technology;
- AI studio: A creative space for visual effects and enhancements;
- AI aging: Age progression simulation through AI-based algorithms.
References
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