Zagnut

Zagnut is a candy bar produced and sold in the United States. Its main ingredients are peanut butter and toasted coconut.^[1]

Zagnut

A cross-section of a Zagnut bar, with a peanut butter center covered in a layer of coconut
Product type	Confectionery
Owner	The Hershey Company
Produced by	The Hershey Company
Country	United States
Introduced	1930
Related brands	Mounds
Markets	United States
Previous owners	D. L. Clark Company Beatrice Foods Leaf International
Website	Zagnut Candy Bar

History

The Zagnut bar was launched in 1930,^[1] by the D. L. Clark Company of western Pennsylvania, which also made the Clark bar.^[2][3][4] Clark changed its name to the Pittsburgh Food & Beverage company and was acquired by Leaf International in 1983.^[5] The Zagnut brand was later part of an acquisition by Hershey Foods Corporation in 1996.^[6]

Bon Appétit, in a story about nostalgic candy, said, "We’re honestly flummoxed that Zagnuts aren’t more popular."^[1] Conversely, a columnist in The Des Moines Register compared it to a Rose Art crayon, claiming, "No one would ever purposely choose a Zagnut."^[7]

Soldiers of the 127th Infantry Regiment, 32nd Infantry Division (United States) purchasing Zagnut bars at a forward post exchange near San Fernando, Pampanga, Luzon, Commonwealth of the Philippines. U.S. Army Signal Corps photo, April 21, 1945.

See also

• Coconut candy