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Zendium

Brand of toothpaste marketed by Unilever From Wikipedia, the free encyclopedia

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Zendium is a brand of toothpaste marketed by Unilever in Austria, Belgium, Croatia, Czech Republic, Denmark, France,[1] Germany, Hungary, Italy, the Middle East, the Netherlands, Norway, Sweden, Slovakia and Switzerland.

History

Zendium was introduced in the Netherlands in 1976, its formula being based on the enzyme research of Henk Hoogendoorn.[2][dead link]

As of 2007, zendium's market share in Denmark was about 37%.[2]

Ingredients

The active ingredients in Zendium are:[3]

The supporting ingredients in Zendium are:[4]

The flavours and colours in Zendium are:

Unlike many types of toothpaste, Zendium products do not contain the foaming agent sodium lauryl sulfate (SDS or NaDS, where D means dodecyl). The lack of SLS protects the mucous membranes[3] and is believed to reduce the risk of aphthous ulcers.[2] In addition, since Zendium does not contain SLS or similar foaming agents, it can be used together with chlorhexidine.[3][5]

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References

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