Zuffa Boxing

Zuffa Boxing is a professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC) Dana White and Chairman of the General Entertainment Authority (GEA) Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada.^[2]

Zuffa Boxing

Industry	Boxing promotion
Predecessor	Zuffa, LLC
Founded	June 2025; 4 months ago (June 2025)
Founder	Dana White Turki Al-Sheikh
Headquarters	Las Vegas, Nevada , United States
Key people	Ari Emanuel (CEO & Executive Chairman, TKO) Rakan Alharthy (CEO & Managing Director, Sela)[1] Turki Al-Sheikh (Promoter, Zuffa Boxing) Dana White (Promoter, Zuffa Boxing)[1] Nick Khan (Promoter, Zuffa Boxing)[1]
Owner	TKO Group Holdings Sela

The promotion had its inaugural event, a fight between Canelo Álvarez and Terence Crawford, on September 13, 2025, at Allegiant Stadium in Paradise, Nevada.^[3]

History

In August 2017, following the high-profile boxing match between MMA fighter Conor McGregor and boxing champion Floyd Mayweather Jr., Dana White announced his intention to enter the world of professional boxing under the "Zuffa Boxing" brand.^[4] White suggested that the existing boxing promotion landscape was "broken" and needed a centralized, promoter-driven model similar to the Ultimate Fighting Championship (UFC), of which White was then president. Despite media attention and the sale of branded merchandise, Zuffa Boxing's launch was repeatedly delayed.^[5][6]

On June 18, 2025, Dana White officially announced that the UFC's parent company TKO Group Holdings (TKO) would enter the boxing industry under the Zuffa Boxing name, reviving the brand White had originally teased in 2017. The announcement was made public through an interview with Sports Business Journal in which White reiterated that Zuffa Boxing aimed to apply the UFC's promotional model to professional boxing.^[7] The branding of TKO's boxing venture as "Zuffa Boxing" was confirmed by additional outlets the following day.^[8][9]

Shortly after the announcement, it was revealed that TKO would be the lead promoter of the super middleweight fight between Canelo Álvarez and Terence Crawford, scheduled for September 13, 2025, at Allegiant Stadium in Paradise, Nevada. The bout, which was streamed globally via Netflix, was organized in partnership with Saudi entertainment company Sela with the backing of Turki Al-Sheikh, Chairman of the General Entertainment Authority of Saudi Arabia. On June 23, 2025, The Ring Magazine formally announced that the Canelo vs. Crawford fight would serve as the inaugural event under the Zuffa Boxing banner.^[10][11]

On September 29, 2025, it was announced that Zuffa Boxing had signed a media rights agreement with Paramount Skydance for their events to air on the Paramount+ streaming service with selected events to be simulcast on CBS.^[1]

List of events

No.	Event	Headline fight	Title(s) on the line	Date	Location	Ref
1[a]	Álvarez vs. Crawford: Public Workout	Bek Nurmaganbet vs. Steven Sumpter	—	September 10, 2025	Fontainebleau Las Vegas, Winchester, Nevada, U.S.	[13]
	The Ring Presents: The Underdog	Anthony Olascuaga vs. Juan Carlos Camacho	WBO flyweight title	September 11, 2025	Fontainebleau Las Vegas, Winchester, Nevada, U.S.	[14]
	Álvarez vs. Crawford: Once In A Lifetime	Canelo Álvarez vs. Terence Crawford	WBA (Super), WBC, IBF, WBO, The Ring and TBRB undisputed super middleweight titles	September 13, 2025	Allegiant Stadium, Paradise, Nevada, U.S.	[10]

Notes

1. Both Álvarez vs. Crawford: Public Workout and The Ring Presents: The Underdog were held as part of the three day undercard of Zuffa Boxing's inaugural event, Álvarez vs. Crawford: Once In A Lifetime.^[12]