Delia effect

English

Proper noun

the Delia effect

1. (informal) The large boost in sales or popularity of cooking ingredients or utensils endorsed by Delia Smith.
   • 2008 December 13, Julia Finch, “Stores see an ice age ahead thanks to the credit freeze”, in The Guardian‎, →ISSN:

     The "Delia effect" has previously prompted soaring demand for products ranging from cranberries to frying pans. But since then hard-pressed shoppers have increasingly been drawn to the freezer cabinet.

See also

• Oprah effect