Oprah effect

English

Proper noun

the Oprah effect

1. (informal) The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show.
   • 2016 [2008], Janice Peck, Age of Oprah: Cultural Icon for the Neoliberal Era, Routledge, →ISBN, page 224:

     Whether the “Oprah effect” extends to influencing the outcome of a presidential race remains to be seen, but there are already signs of backlash from her audience.

See also

• Delia effect