consumerize

English

Etymology

From consumer +‎ -ize.

Verb

consumerize (third-person singular simple present consumerizes, present participle consumerizing, simple past and past participle consumerized)

1. (transitive) To turn into a consumer.
2. (transitive) To make suitable for mass consumption; to convert to a consumer-oriented product or service (as when an industrial, professional, or business-to-business product or service enters the consumer market).

   Mechanical refrigeration and air conditioning were commercialized decades before they were consumerized.

   • 2009 April 16, David Pogue, “The Quest to Shrink the S.L.R.”, in New York Times‎:

     Nikon has tried to consumerize an existing S.L.R.; Canon has tried to S.L.R.-ize an existing consumer camera.

Related terms

• consumerism
• consumerization

See also

• commercialize
• commodify, commoditize
• productize