focus group
From Wiktionary, the free dictionary
See also: focus-group
Etymology
Coined by psychologist and marketing expert Ernest Dichter.
Noun
focus group (plural focus groups)
- A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.
Translations
a group of people interviewed for market research or political analysis
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Further reading
focus group on Wikipedia.Wikipedia
Etymology
Noun
focus group m (invariable)
- focus group
- Synonym: gruppo di discussione
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