Red Bull
brand of energy drinks sold by Red Bull GmbH / From Wikipedia, the free encyclopedia
Red Bull is an energy drink. It is based on the Thai soda Krating Daeng, which translates as "Red Bull". Red Bull is the most popular energy drink in the world, based on its share of sales.[8][9] The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Chaleo Yoovidhya and his son own 51 percent interest in the company. Mateschitz is responsible for the company's operations through the Austrian company Red Bull GmbH.[10]
Type | Energy drink |
---|---|
Manufacturer | Rauch[1] |
Distributor | Red Bull GmbH |
Country of origin | Austria[2] |
Introduced | April 1, 1987; 37 years ago (1987-04-01) |
Color | Yellow |
Ingredients | Caffeine, taurine,[3][4] glucuronolactone,[5][6][7] sucrose and glucose, B-group vitamins, and water |
Variants | Red Bull Sugarfree Red Bull Total Zero Red Bull Zero Red Bull Energy Shot Red Bull Editions Organics by Red Bull |
Related products | Krating Daeng Red Bull Simply Cola |
Website | www.redbull.com |
Originally, Red Bull was only available in one flavor that was called Red Bull Energy Drink. Other variants were added later.
Red Bull's slogan is "it gives you wings". The product is strongly marketed through advertising, tournament sponsorship, sports team ownerships, celebrity endorsements, and with its record label. Red Bull sponsors Red Bull Air Race, Red Bull Crashed Ice. It owns the sports team Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, and RB Leipzig. Red Bull started its own record label, Red Bull Records.[11]
In 2009 it was discovered that Red Bull Cola exported from Austria contained trace amounts of cocaine.[12][13][14][15][16] Red Bull has also been criticized about the possible health risks of the drink.[17] However, the European Food Safety Authority (EFSA) concluded that the levels of taurine and glucuronolactone used in Red Bull and other popular energy drinks are safe.[18]