Adweek
weekly American advertising trade publication that was first published in 1978 From Wikipedia, the free encyclopedia
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Adweek is an American advertising trade magazine that started in 1979.[1]
History
In 1990, Affiliated Publications Inc., which publishes The Boston Globe, agreed to buy 80 percent of A/S/M Communications Inc., which published Adweek.[2][3]
On June 2, 2020, investment firm Shamrock Capital bought Adweek[4] from a private equity firm Beringer Capital, which had bought Adweek in July 2016.[5]
On July 26, 2023, Will Lee was announced as the CEO of Adweek.
On November 30, 2023, Zoë Ruderman was announced as Chief Content Officer and Drew Schutte as Chief Revenue Officer.[6]
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Adweek awards
Each year Adweek honors companies and individuals in the marketing and media industry by giving out awards, such as the Adweek 50,[7] Brand Genius, Creative 100, Agency of the Year, Media Plan of the Year[8] and Marketing Vanguard.[9][10]
References
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