Format war

the competition between proprietary formats that compete for the same market From Wikipedia, the free encyclopedia

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A format war is the competition between two or more different formats to become the industry standard.[1] Standards are important in every industry and format wars are common.[1] The winning standard usually gets the largest market share. The losing format often suffers dying sales until it is gone completely.[2] Sometimes the winning format is technically the best, but usually the different formats have different advantages.[3] Being first or being cheaper can also help one design win out over its rivals.[4]

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