HBO Max

HBO Max (formerly Max) is a subscription video on demand streaming service from WarnerMedia Entertainment. It is part of AT&T's WarnerMedia. The service was originally launched on May 27, 2020 and relaunched on July 9, 2025.

HBO Max

Formerly	Max (2023–2025)
Type of site	OTT video streaming platform
Predecessor(s)	HBO Go (U.S. only) HBO Now DC Universe
Headquarters	New York City
Area served	Caribbean, Latin America, United States, and parts of Europe and Asia-Pacific
Owner	AT&T
Key people	Casey Bloys (Chief Content Officer) Andy Forssell (head of business operations)
Parent	Home Box Office, Inc.
URL	hbomax.com
Users	44.2 million (as of April 22, 2021[update])[1]
Launched	May 27, 2020; 5 years ago (2020-05-27)
Current status	Active

HBO Max is based on WarnerMedia's HBO premium TV service. It includes all of its programming including movies and television shows made by Warner Bros., as well as television channels that it owns such as CNN, Cartoon Network, TBS, and Turner Classic Movies (TCM).

In mid-to-late 2023, HBO Max started rebranding to the name "Max" (stylized as "max").^[2][3] Many people did not like this change, and Max began losing subscribers.^[4]

On May 14, 2025, it was announced that the HBO Max branding would return. This happened on July 9, 2025.^[5]