Max (streaming service)

Max was a streaming service owned by Warner Bros. Discovery. It was launched in the United States on May 27, 2020, in Latin America on June 29, 2021, Andorra, Spain, and the Nordic countries on October 26, 2021, and other countries in Oceania, Europe, and Asia throughout 2022. On May 14, 2025, it was announced that the HBO Max branding would return in mid 2025.^[2] Finally, on July 9, 2025, Max became HBO Max again.

Max logo used in 2025, appeared in black

Max

Logo used in 2025.
Formerly	HBO Max (2020–2023)[a]
Type of site	OTT streaming platform
Available in	42 languages
List of languages Arabic Basque Bulgarian Catalan Chinese (Cantonese and Mandarin) Croatian Czech Danish Dutch English Estonian Filipino Finnish Flemish French German (upcoming) Greek Hebrew Hungarian Icelandic Indonesian Italian (upcoming) Japanese Korean Latvian Lithuanian Macedonian Malay Norwegian (Bokmål) Polish Portuguese Romanian Russian Serbian Slovak Slovene Spanish Swedish Thai Turkish (upcoming) Ukrainian
Dissolved	July 9, 2025; 18 days ago (2025-07-09)
Predecessor(s)	HBO Go HBO Now Cinemax Go DC Universe FilmStruck DramaFever HBO Nordic HBO España HBO Portugal BluTV (pending) B/R Live CNN+ Eurosport Player GolfTV GCN+ MotorTrend+ Discovery+ (excluding United States)
Headquarters	New York City, New York, U.S.
Country of origin	United States
Area served	Caribbean, Latin America, United States, and parts of Europe and Asia-Pacific (see full list of countries)
Owner	WarnerMedia (2020–2022) Warner Bros. Discovery (2022–2025)
Created by	WarnerMedia Direct, LLC
Key people	David Zaslav (president and CEO, Warner Bros. Discovery) Casey Bloys (CEO, chairman)
Parent	Warner Bros. Discovery Global Streaming & Games
URL	max.com
IPv6 support	Yes
Registration	Required
Users	116.9 million (as of 27 February 2025[update])[1]
Launched	May 27, 2020; 5 years ago (2020-05-27) (as HBO Max) May 23, 2023; 2 years ago (2023-05-23) (as Max)
Current status	Discontinued, merged with HBO Max

Following its relaunch as Max, the HBO Max brand was discontinued in the United States on May 23, 2023, followed by Latin America on February 27, 2024, and later in Spain, Portugal, the Nordic countries, and the rest of Central and Eastern Europe on May 21, 2024.

On May 14, 2025, it was announced that the HBO Max branding would return. This happened on July 9, 2025.^[3]

Notes

1. Except for the Benelux due to copyright and trademark issues.