Morrisons
chain of supermarkets in the United Kingdom From Wikipedia, the free encyclopedia
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Wm Morrison Supermarkets plc (Morrisons) (LSE: MRW) is the fourth biggest supermarket in the United Kingdom.[2] Its main offices are in Bradford, West Yorkshire, England.[3] The company is usually called Morrisons. In 2008, Sir Ken Morrison left the company.[4] Dalton Philips is the current head. The old CEO was Marc Bolland, who left to become CEO of Marks & Spencer.[5]
As of September 2009, Morrisons has 455 shops in the United Kingdom.[6]
On 15 March 2007, Morrisons said that it would stop its old branding and go for a more modern brand image. Their lower price brand, Bettabuy, was also changed to a more modern brand called the Morrisons Value.[7] This brand was then changed again in 2012 as Morrisons started their low price option brand called M Savers.
In 2005 Morrisons bought part of the old Rathbones Bakeries for £15.5 million which make Rathbones and Morrisons bread.[8]
In 2011, Morrisons opened a new 767,500 square/foot centre in Bridgwater for a £11 million redevelopment project. This project also made 200 new jobs.[9]
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