New Labour
Historical rebranding of the British Labour Party From Wikipedia, the free encyclopedia
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New Labour refers to a period in the history of the British Labour Party. This period was from the mid-1990s to the early 2000s, under leaders Tony Blair and Gordon Brown. The name dates from a conference slogan first used by the party in 1994. This slogan was later seen in a draft manifesto published in 1996, called New Labour, New Life For Britain. It was presented as the brand of a newly reformed party that had changed Clause IV and supported market economics.[1]
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