Pride Month

Pride Month is a thematic month where special attention is paid to the emancipation and acceptance of gay, lesbian, bisexual, transgender, queer, or questioning (LGBTQ) people.^[1][2][3]

A Pride event

History

In the United States, June is LGBTQI+ Pride Month, given the Stonewall riots that took place in New York City in late June 1969, which was a huge boost to the LGBTI+ civil and liberation movements. LGBTQ+ marches and parades have taken place in many American cities since the 1970s, which were followed in many Western countries, although not always in late June.^[4]

Since 2012, the Google Search has displayed a rainbow-colored decor that changes annually for LGBT-related searches during Pride Month.^[5]

Since 1999, Democratic Presidents Clinton, Obama, and Biden have officially declared Pride Month in June. Republican President Trump did this in 2019 via Twitter.^[6] During this month, many American organizations, institutions and companies are paying attention to LGBT+ issues, including through public and marketing campaigns. However, this can also involve queerbaiting, pinkwashing, and rainbow capitalism.^[7]

Despite June being Pride Month, in the United Kingdom many pride events are held in July, August and September.^[8]