Tupperware
name of a home products line From Wikipedia, the free encyclopedia
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Tupperware is an American food storage container company. It sells and repairs plastic containers for home, kitchen, and personal use.
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 | This article relies largely or entirely on a single source. (May 2024) |
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History
The company was founded in 1942 by Earl Tupper.[2] It became a public subsidiary in 1946 under Tupperware Brands.[3]
First products
Tupperware released its first product, a plastic bowl, in 1946.
According to a 2018 Smithsonian article:
[The bowl] was widely praised by the [growing] plastic industry, which wanted quality plastic products in consumer hands. “It was also featured as an icon of modern design,” [Smithsonian curator Shelley Nickles] says. An article in House Beautiful described its sleek, translucent, green-and-white lines as “fine art for 39 cents.” That was the original cost of the bowl, which translates to about $5.50 in today’s money. Now, a three-piece set of the Wonderlier bowl, its successor, goes for $35.00.
21st century
As of 2023, Tupperware products were sold in nearly 70 countries.[4]
Tupperware filed for bankruptcy in September 2024, reporting $812 million in debt.[5]
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Marketing model
See also: Multi-level marketing
Tupperware operates as a multi-level marketing company.[6]
In the 1950s, women often held "Tupperware parties" in their homes. Selling Tupperware allowed many women to earn income and independence even when they could not work outside the home.[4][5]
According to marketing professor Venkatesh Shankar:[4]
[Tupperware] had tremendous cultural impact. The famous neighborhood house parties where Tupperware products were sold by the host to her family and friends were a new way of marketing, combining socializing with direct sales.
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Examples
Tupperware soup and sandwich containers
A Tupperware pitcher and bowls
Tupperware container lids
Tupperware cups
Tupperware container
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Related pages
References
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