assure

assure is on the Academic Word List.

Pronunciation

• (UK) IPA ^(key): /əˈʃʊə/

• Audio (US)

  (file)

Verb

Plain form assure

Third-person singular assures

Past tense assured

Past participle assured

Present participle assuring

1. (transitive) If you assure somebody about something, you tell them not to worry because the thing you say is true.

   The doctor assured me that he would be OK.

   He certainly won't be boring; I can assure you of that.

2. (transitive) If ${\displaystyle x}$ assures that ${\displaystyle y}$ happens, ${\displaystyle x}$ makes it certain that ${\displaystyle y}$ happens.

   You need to begin now to assure that the everything is ready in January.

Related words

• assurance
• assured
• assuredly
• reassure
• reassured
• reassuring
• reassuringly
• reassurance
• sure
• ensure
• insure