persona

Pronunciation

• (US) IPA ^(key): /pɝˈsoʊnə/
• (UK) IPA ^(key): /pɜː(r)ˈsəʊnə/ or /pə(r)ˈsəʊnə/

• Audio (UK)

  (file)

• Hyphenation: per‧so‧na

Noun

Singular persona

Plural personas

1. A persona is an assumed identity or role; an identity or role that somebody assumes.
2. A social role.
3. A character played by an actor.
4. The mask or appearance one presents to the world.
5. An imaginary person representing a particular type of client or customer.