Alpha-Bits
Breakfast cereal made by Post / From Wikipedia, the free encyclopedia
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Alpha-Bits, also known as Frosted Alpha-Bits, was a breakfast cereal made by Post Consumer Brands, which contained frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits. Post Cereals also started producing "Marshmallow Alpha-Bits" in 1990.
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Product type | Breakfast cereal |
---|---|
Owner | Post Holdings |
Produced by | Post Consumer Brands |
Country | U.S. |
Introduced | 1957; 67 years ago (1957) |
Discontinued | May 2021; 3 years ago (2021-05) |
Markets | North America |
Website | postconsumer.com/alphabits |
Alpha-Bits cereal was invented by Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1957 and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The old recipe was reintroduced later in 2008. The cereal was substantially reformulated in 2017, with the "new and improved" Alpha-Bits having larger shapes than its predecessor. Alpha-Bits was discontinued in May 2021.[1]