Copywriting
Writing text for the purpose of advertising or marketing / From Wikipedia, the free encyclopedia
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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.[2]
Writing text for the purpose of advertising or marketing
Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications.