Generative engine optimization

Generative engine optimization (GEO) is the process of improving the visibility, relevance, and presentation of content in response to queries made to generative engines, such as large language models (LLMs).

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Unlike SEO, which targets traditional search engine rankings, GEO focuses on how information is surfaced, summarized, or cited by artificial intelligence systems powered by generative models.^[1]

"Generative engine optimization" is not yet a universally accepted name. It is also referred to as "answer engine optimization" (AEO)^[2], "artificial intelligence search optimization"^[3] or artificial intelligence optimization.

Generative engine optimization

History

Industry applications

See also

References

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