Drop (loyalty program)
Coalition customer loyalty program / From Wikipedia, the free encyclopedia
Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards.[1] Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with.[2] The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta.[3] The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials.[4]
Type of business | Private |
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Founded | August 25, 2015; 8 years ago (2015-08-25) |
Headquarters | Toronto, Ontario |
Created by | Derrick Fung, Darren Fung, Cameron Dearsley, Akhil Gupta |
Industry | Loyalty program |
URL | joindrop |
Native client(s) on | iOS and Android |
As of November 2017, the company had 500,000 users.[5] This number has since risen to 1 million users as of January 2018.[6]
As of 2024, Drop points are not redeemable or usable for any purpose.