Feiyue
Chinese footwear company / From Wikipedia, the free encyclopedia
Dear Wikiwand AI, let's keep it short by simply answering these key questions:
Can you list the top facts and stats about Feiyue?
Summarize this article for a 10 year old
Feiyue is a Chinese shoe brand founded in Shanghai[6] owned by Dafu Rubber Co., Ltd.[1] The brand was acquired by Feiyue International, a subsidiary of BBC International LLC in 2014.[5][2][7]
This article contains content that is written like an advertisement. (October 2019) |
Product type | footwear |
---|---|
Owner | DaFu Rubber Company (China)[1] Feiyue International (Worldwide) |
Produced by | DaFu Rubber Company (Shanghai)[1] |
Country | China |
Introduced | 1958; 66 years ago (1958)[2][3] |
Markets | Worldwide (Concentration: United Kingdom, United States, China, France) |
Registered as a trademark in | Feiyue International:[4] United States,[5] France, Australia, New Zealand, South Korea, Taiwan DaFu Rubber: China[4] |
Website | chinafeiyue.cn feiyue-shoes.com |
The word "Feiyue" (simplified Chinese: 飞跃; traditional Chinese: 飛躍; pinyin: fēi yuè) means "to leap" or "to fly over" and is reminiscent of the Great Leap Forward.[8]
The shoes were first produced in Shanghai during the 1920s. Since 2006 there have been two separate companies creating Feiyue shoes: Da Fu Rubber and its subsidiary manufacturer, Double Coin Holdings, and a French company operating separately from the original Chinese company.[6][9]
A number of performers wore Feiyue China shoes during the opening of the 2008 Summer Olympics in Beijing. Actor Orlando Bloom was spotted wearing the French version of Feiyue shoes.[3][10][11]
The Chinese factory has 3,000 employees producing 36,000 pairs a day, with an average of 5,000,000 pairs sold in China yearly.[6]