Horst Dassler
German businessman (1936–1987) / From Wikipedia, the free encyclopedia
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Horst Dassler (12 March 1936 – 9 April 1987)[3]: 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.[4] Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.
Quick Facts Born, Died ...
Horst Dassler | |
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Born | (1936-03-12)12 March 1936 |
Died | 9 April 1987(1987-04-09) (aged 51) |
Nationality | German |
Occupation | Entrepreneur |
Years active | 1960–87 |
Known for | Adidas executive Founder of Arena |
Spouse | Monika |
Children | Suzanne, Adi |
Parents |
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Relatives | Rudolf Dassler (uncle) |
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Horst was also the nephew of Rudolf Dassler, founder of Puma.