Joanna Hoffman
American computer developer, Apple, NeXT / From Wikipedia, the free encyclopedia
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This article is about Joanna Hoffmann the marketing executive. For Joanna Hoffmann-Dietrich the artist, see Joanna Hoffmann-Dietrich. For Joanna Hofman the actress and diplomat, see Joanna Hofman.
Joanna Karine Hoffman (born July 27, 1955)[1] is a Polish-American marketing executive. She was one of the original members of both the Apple Macintosh team and the NeXT team.[2][3]
Quick Facts Born, Alma mater ...
Joanna Hoffman | |
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Born | Joanna Karine Hoffman (1955-07-27) July 27, 1955 (age 68) |
Alma mater | MIT University of Chicago |
Known for | Member of both the original Macintosh team and NeXT team |
Spouse | Alain Rossmann |
Children | 2 |
Parent(s) | Jerzy Hoffman Marlena Nazarian |
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At the time she began at Apple Computer, the Mac was "still a research project".[4] Her position "constituted the entire Macintosh marketing team for the first year and a half of the project",[5][4] which included Product Marketing collaboration on the Mac product design itself. She also wrote the "first draft of the Macintosh User Interface Guidelines".[4] Hoffman would eventually run the International Marketing Team which brought the Mac to Europe and Asia.[4]