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Mattel
American multinational toy manufacturing and entertainment company / From Wikipedia, the free encyclopedia
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Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler[8] in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.[9] Mattel consists of three business segments: North America, International and American Girl.[10]
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Company type | Public |
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Industry | Toys and entertainment |
Founded | January 1945; 79 years ago (1945-01), in Los Angeles, California, U.S. |
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Headquarters | El Segundo, California, U.S. |
Area served | Worldwide |
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Number of employees | c. 33,000 (December 2023) |
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Website | mattel |
Footnotes / references [6][7] |
It is the world's second largest toy maker in terms of revenue, after The Lego Group.[11][12] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020[13] and 2021[14] by The NPD Group, a global information research company.