Please Hammer Don't Hurt 'Em
1990 studio album by MC Hammer / From Wikipedia, the free encyclopedia
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Please Hammer Don't Hurt 'Em is the third studio album by American rapper MC Hammer, released on February 12, 1990[1] by Capitol Records and EMI Records. Produced, recorded and mixed by Felton Pilate and James Earley, it was made on a small budget of around $10,000 and recorded on a modified tour bus between May 1988 and November 1989.
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Please Hammer Don't Hurt 'Em | ||||
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Studio album by | ||||
Released | February 12, 1990 (1990-02-12) | |||
Recorded | 1988–1989 | |||
Genre | Hip hop | |||
Length | 59:04 | |||
Label | ||||
Producer |
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MC Hammer chronology | ||||
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Singles from Please Hammer Don't Hurt 'Em | ||||
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Please Hammer Don't Hurt 'Em received lukewarm reviews by critics and hip hop purist fans about over the repetitive nature of his lyrics, his clean-cut image and his perceived over-reliance on using hooks from other artists for the basis of his singles. Despite this, the album received five nominations at the 1991 Grammy Awards including Album of the Year, becoming the first Hip Hop record to be nominated on this category and eventually winning Best Rap Solo Performance and Best R&B Song for "U Can't Touch This" and Best Music Video: Long Form. Also, it won five awards at the 1991 American Music Awards including Favorite Soul/R&B Album, Favorite Rap/Hip-Hop Album and Favorite Pop/Rock album.
The album is considered Hammer's mainstream breakthrough album and a commercial juggernaut. It peaked at number one for twenty one weeks at the US Billboard 200 becoming the first time ever for a rap recording on the pop charts and was best-selling album of 1990. It was the first Hip Hop album to be certified Diamond by the Recording Industry Association of America for sales of over ten million in the United States.[2][3] Also it was certified platinum in serverial territories including United Kingdom, Japan, Canada, Australia, New Zealand and Spain. It was on the best-selling hip hop albums with over 17 million copies worldwide, as of July 15, 2012.[4][5]
To promote the album, six official singles was released: "Help the Children", "Dancin' Machine", "Pray", "Have You Seen Her", "Here Comes the Hammer" and the smash hit "U Can't Touch This" that reached the Top 10 at the Billboard Hot 100 and peaked at number one in Australia, Netherlands, New Zealand and Sweden, and number 3 on the UK Singles Chart. Most of the singles released from the album proved to be successful on radio and video television. Following the album success, Hammer embarked on the Please Hammer Don't Hurt 'Em World Tour, that stretched from 1990 to 1991 with 144 dates, grossing over $32 million.[6]