Predictably Irrational

2008 book by Dan Ariely / From Wikipedia, the free encyclopedia

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Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them".[1]

Quick facts: Author, Country, Language, Genre, Publisher...
Predictably Irrational: The Hidden Forces That Shape Our Decisions
AuthorDan Ariely
CountryUnited States
GenreBehavioral economics
Publication date
February 2008
Media typePrint (Hardcover)
153.8/3 22
LC ClassBF448 .A75 2008

The book has been republished in a "revised & expanded edition", and has been adapted as the 2023 television series The Irrational.

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