Audi
German automotive manufacturer / From Wikipedia, the free encyclopedia
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Audi AG (German: [ˈaʊ̯di ʔaːˈɡeː] ⓘOW-dee) is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
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Audi Forum (Ingolstadt, Germany): Museum and headquarters of the carmaker. | |
| Type | Subsidiary (AG) |
|---|---|
| Industry | Automotive |
| Predecessors | |
| Founded |
|
| Founder | August Horch[2] |
| Headquarters | , |
Number of locations | 13 production facilities in 10 countries[3] |
Area served | Worldwide |
Key people | Markus Duesmann (Chairman of the Board of Management & Board of Management Member for Technical Development and Product Lines) |
| Products | Luxury vehicles |
Production output |  1,802,073 units[4] |
| Revenue | €55.680 billion (2019)[5] |
 €4.509 billion (2019)[5] | |
| €3.943 billion (2019)[5] | |
| Total assets | €66.878 billion (2019)[5] |
| Total equity | €28.395 billion (2019)[5] |
Number of employees | 90,783 (12/2019)[6] |
| Parent | Volkswagen Group |
| Divisions |
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| Subsidiaries |
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| Website | audi.com |
| Footnotes / references Audi History: Chronicle,[7] 2011 Annual Financial Report[8] | |
The origins of the company are complex, dating back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz.[9] After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company.
The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning "listen", becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, which is translated as "Progress through Technology".[10] Audi, along with German brands BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world.[11]