10K Projects

TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),^[1] is an American record label founded in 2016 by British record executive Elliot Grainge.^[2] It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.

10K Projects
Parent company	Universal Music Group (2016–2023) Warner Music Group (2023–present)
Founded	2016 (2016)
Founder	Elliot Grainge
Distributor(s)	Atlantic Music Group Capitol Records (Ice Spice and Natalie Jane releases) Warner Records (The Living Tombstone releases)
Genre	Hip hop pop rock
Country of origin	United States
Location	Los Angeles, California
Official website	10kprojects.com

History

The label was founded as Strainge Entertainment by Elliot Grainge in 2016.^[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,^[4] and later shortened to 10K Projects.^[1]

Distribution was handled by Universal through Virgin Music Group^[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.^[6][7]

Current artists

• Abe Parker
• Artemas
• Autumn
• Between Friends
• Che
• Chezile
• Chicken P
• Dro Kenji^[8] (Jointly with Internet Money and MiraTouch)
• Dthang^[8]
• Forrest Frank (Jointly with River House Records^[9] and Warner Music Group)
• Hailey Knox
• Ice Spice (Jointly with Capitol)
• Internet Money
• Jessica Baio
• Journey Montana
• Kenzo Balla
• Natalie Jane (Jointly with Capitol)
• OT7 Quanny^[8]
• Psychic Fever (Jointly with LDH Japan and WMG)^[10]
• Rich Amiri
• Salem Ilese
• Summrs
• Sunday Scaries
• Surfaces
• The Living Tombstone (Jointly with Warner)
• Trippie Redd
• Will Swinton
• YTB Fatt^[8]

Former artists

• 6ix9ine
• Iann Dior (Jointly with Internet Money)
• Jaydes
• Poorstacy (Jointly with Internet Money)