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Elliot Grainge
British record executive (born 1993) From Wikipedia, the free encyclopedia
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Elliot Cecil Grainge (born 6 November 1993) is a British record executive. He is the CEO of Atlantic Music Group.[1] The label has signed successful recording artists including Trippie Redd, 6ix9ine, Iann Dior, and Ice Spice.[1][2] He is the son of record executive Lucian Grainge and is married to social media personality and model Sofia Richie.[3]
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Early life and education
Grainge was raised in the United Kingdom. He is the son of Lucian Grainge, and his first wife, Samantha Berg, and was raised Jewish.[4] His father is CEO of Universal Music Group, and he grew up as a music industry insider.[1] Grainge moved to the United States in 2009.[5]
He attended Northeastern University in Boston.[3] As a student, Grainge ran a bottle service club promotion business for dance and hip hop venues in Boston.[1] After graduating from Northeastern with a bachelor's degree,[3] Grainge moved to Los Angeles, where his family lived.[1]
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Career
Grainge started the independent record label 10K Projects in 2016 in Los Angeles.[6] His label has signed musicians such as rappers Iann Dior,[2] Trippie Redd, and Tekashi 6ix9ine, as well as the beach pop band Surfaces.[1] Grainge discovered some of the artists for his label on SoundCloud; he has called the online distribution platform a "cheat sheet" for finding new talent. Artists signed to Grainge's 10K Projects are distributed by Universal Music Group's Caroline Records.[1]
In October 2019, Grainge's 10K Projects entered a joint venture deal with music producer Taz Taylor's creative collective Internet Money Records.[7] It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020.[8] Grainge's company acquired music label Homemade Projects in February 2022.[9]
As of December 2019, his label's artists have received 18 gold and 8 platinum/multi platinum singles.[1][3]
On 1 August 2024 it was announced that as of 1 October 2024, Grainge would be appointed CEO of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald.[10][11]
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Personal life
On 20 April 2022, Grainge became engaged to social media personality and model Sofia Richie. They were married on 22 April 2023 in the south of France.[3]
In January 2024, Richie announced that she and Grainge were expecting their first child and revealed that it was a girl. Their daughter, Eloise Samantha Grainge, was born on 20 May 2024.
References
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