Top Qs
Timeline
Chat
Perspective
Advance UK
Political party in the United Kingdom From Wikipedia, the free encyclopedia
Remove ads
Advance UK (formerly the Integrity Party) is a far-right[5][4] political party in the United Kingdom led by Ben Habib, the former Deputy Leader of Reform UK. The party was launched in its current form 2025, following Habib's departure from Reform UK in November 2024 due to internal disagreements and a fallout with Nigel Farage and Zia Yusuf.
Remove ads
Background
Ben Habib had reportedly fallen out with Nigel Farage after his removal as deputy leader of Reform in July 2024.[6][7] In reaction, Habib stated his intention to form a party to the right of Reform.[7]
In April 2025, Habib assumed control of the Integrity Party, a legal identity registered with Companies House in November 2024.[8] Habib stated that he intended to make sure the party was properly organised prior to registration.[8]
Remove ads
History
Summarize
Perspective
Pre-registration
On 30 June 2025, Habib announced online that he was launching a new political party, Advance UK, and set a target of 30,000 members before registration.[7] The limited company behind the Integrity Party was renamed as Advance UK Party Limited.[5]
That same day Restore Britain, a far-right pressure group, was established by another former Reform UK member, independent MP Rupert Lowe.
In July, Richard Inman, an event organiser for prominent far-right[9][10] activist Tommy Robinson, and former UKIP National Executive Committee member, joined Advance UK.[11] In early August, Robinson announced he would join the party, in a video recorded before he left the country after he was accused of committing assault in late July.[12][13]
On 26 August, Elon Musk declared his support for Advance UK, stating "Advance UK will actually drive change. Farage is weak sauce who will do nothing".[14] Habib himself said that Musk had urged him to set up a party earlier in 2025.[15]
Later that month, Advance UK announced that four former parliamentary candidates for Reform were defecting, along with one former branch chair.[16]

At Tommy Robinson's 'Unite the Kingdom' rally in London on 13 September 2025, Advance were listed as one of the event's sponsors.[17][18] Habib was a speaker at the rally, which saw an estimated turnout beteeen 110,000 and 150,000.[19][20] Before the rally, Habib told The Observer there was no longer a division between right and left in UK politics, but between "those who believe in global principles and so-called liberalism, and those who actually believe in a nation state, borders and sovereignty".[17]
Registration and launch
On 6 September 2025, Habib claimed to have reached his target of 30,000 members. The party subsequently applied for registration with the Electoral Commission.[21]
The party was due to hold an official launch event at the Crowne-Plaza Hotel in Newcastle upon Tyne on 27 September. However, following online criticism, the hotel management cancelled the booking on "health and safety grounds", according to Newcastle City Council.[22] Habib told supporters on twitter the party would still launch in Newcastle.[23]
In October, an independent Isle of Wight councillor reported a planned Advance UK meeting at Wootton Bridge Community Centre to the LDRS, prompting a Charity Commission review over alleged political activity. Habib claimed the party stood for unity, democracy, and freedom, not division.[24]
Remove ads
Ideology and policy
Summarize
Perspective
The party has been described by Sean O'Grady in The Independent as amongst the far-right fringe parties and 'quite possibly' extremist.[5] It has also been labelled as far-right in articles from The Guardian,[4] Nation.Cymru,[25] the Evening Standard,[26] HuffPost,,[27] The London Economic,[28] and The National,[29] while the Daily Mirror described it as 'hard-right'.[30] The Spectator and the The Telegraph have labelled it as 'right-wing'.[31][32]
In the Financial Times, Anna Gross wrote that Habib was working to prevent Nigel Farage from winning next UK general election by taking votes from those who consider Farage too moderate, and said that Advance UK was more hardline than Reform UK.[6] Habib himself said "Any support we get must be at the expense of other parties.” Further, Alex Kane of The Irish News suggests Advance is in "danger of becoming an anti-Farage party rather than a genuine alternative to Reform."[33]
In April 2025, Habib announced that the then Integrity Party would remove all of the quangos created by Tony Blair, and enact "Liz Truss style" tax-cuts.[8]
The party professes principles such as national sovereignty, freedom of speech, democracy, and equality before the law. The party also rejects supra-national institutions including the UN, WHO and WEF.[7][34]
Habib indicated support for Jim Allister in the News Letter, (having previously signed the Reform UK–TUV alliance), and "hopes anything his new party does in Northern Ireland will be with the TUV". He also asserted that "Farage doesn't stand" for the Acts of Union.[35]
Patrick English, director of political analytics at YouGov, said Advance UK "certainly might have the potential to be disruptive but they'll need to work very hard to find people capable of fronting it".[16]
Structure
The party plans to create a 'college' of representatives that will vote for proposed policies, and is intended to guide the party's board of directors and the executive, consisting of the party leaders.[7][5] The arrangement has been described by Sean O'Grady in The Independent as complicated and likely to lead to internal friction.[5]
Among the list of announced members of the college include Katie Waissel and Howard Cox.[15]
Remove ads
See also
- Restore Britain, another Reform UK breakaway group.
- UKIP, a far-right UK political party.
- TUV, a right-wing party in Northern Ireland.
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads