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Aftershock PC

Australian-based computer hardware company From Wikipedia, the free encyclopedia

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Aftershock PC is a gaming computer manufacturer specialising in gaming computers and systems. It is dual headquartered in Singapore and Melbourne, Australia.

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History

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Aftershock PC was founded in 2012 by Marcus Wee, with his twin brother Joe Wee joining in 2013.[4] Initially specialising in gaming laptops and notebooks,[5] it expanded its products to include gaming desktop computers in November 2014.[6]In February 2022, Aftershock PC announced Aftershock Endgame, a major expansion of its headquarters, encompassing an experiential centre, a service centre, and a production bay.[7][8][9] The headquarters officially opened to the public on 19 February 2022 at B Central, Singapore.[10] The same month, the company launched a custom keyboard e-store and physical experience center in partnership with Singapore keyboard company Tempest.[11]

Expansion into Malaysia

Aftershock PC first entered the Malaysian market in December 2014,[12][13] and later re-entered in February 2018 under a new brand called Level51 PC, with support from Taiwanese laptop manufacturer Clevo.[14]

The company introduced its range of gaming laptops to the Malaysian market and opened its first showroom in Sunway City. It later partnered with Secretlab, a long-time collaborator,[15] to provide customers with an in-store experience for its gaming chairs at Level51's showroom.[16]

In August 2022, Level51 PC rebranded to Aftershock PC in order to unify Aftershock PC's identity across Singapore and Australia. The rebrand was officially unveiled at Malaysia's IT Fair from August 26 to 28.[17][18][19]

Expansion into Australia

In August 2018, Aftershock PC launched in Australia, opening its first showroom in St Kilda, Melbourne.[20] In July 2021, the company opened a new 40,000 sqft headquarters in Melbourne.[21] In 2023, the company's facility sustained flood damage, disrupting operations. However, the company successfully recovered and resumed its activities.[22]

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Products

Aftershock PC expanded into gaming monitors under its TECHYARD brand, offering OLED and esports-grade displays.[23]

References

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