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Assaf Swissa
American entrepreneur From Wikipedia, the free encyclopedia
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Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent.[1] He is the founder and creative director of the advertising agency Superdigital and the co-founder of entertainment studio Nuthouse Sports, alongside American professional football player Julian Edelman.[2][3]
 | An editor has determined that sufficient sources exist to establish the subject's notability. (June 2025) |
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Early life and education
Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.[4][5]
Career
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In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular candy bars, like Snickers.[6][7][8]
Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism."[9] In 2024, Swissa was selected for Campaign US’ 40 over 40.[10]
Superdigital
In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with Microsoft, Xbox, Hasbro, Dunkin’, and others.[11][12][13][5] Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.[11][14][15]
In 2016, Swissa co-wrote Flying High, a children's book, with Julian Edelman, the former New England Patriots player.[16] The book was published by Superdigital.[16]
In 2020, Edelman and Swissa collaborated via Superdigital with American toy company Hasbro on "NERF House," a viral web series released on YouTube, that parodied reality television and content houses.[17] The series featured NFL stars, like Joe Burrow, JuJu Smith-Schuster, Edelman and Christian McCaffrey, shooting Nerf darts at each other in the house.[18]
Nuthouse Sports
Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content.[7][3] Coast produces the sports history podcast Games with Names, hosted by Edelman.[19][20] In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance.[21][22][23] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.[23][22][21]
In October 2024, Rob Gronkwoski joined Coast Productions as a partner and launched the Dudes on Dudes podcast, which he hosts with Edelman.[24][25] That month, the company changed its name to Nuthouse Sports.[26][27]
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References
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