Assaf Swissa

Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent.^[1] He is the founder and creative director of the advertising agency Superdigital.^[2][3]

Assaf Swissa
Born	1981 Boston, Massachusetts
Alma mater	Boston University
Occupation	Entrepreneur
Title	Founder of Superdigital
Website	https://www.superdigital.com/

Early life and education

Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005.^[4][5]

Career

In 2010, Swissa cofounded Unreal Brands.^[6][7] He later founded Superdigital in 2013, a creative advertising agency that has worked with Microsoft, Hasbro, Dunkin’, and others.^{[8][9][10][5]} Superdigital's work includes influencer talent such as Guy Fieri, Steph Curry, Diplo, and Klay Thompson.^[8][11][12]

In 2016, Swissa co-wrote Flying High, a children's book, with Julian Edelman, the former New England Patriots player.^[13] The book was published by Superdigital.^[13]

Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content.^[7][3] Coast produces the sports history podcast Games with Names, hosted by Edelman.^[14][15] In 2019, Swissa produced the Showtime documentary 100%, which chronicled Edelman's journey from a career-threatening injury to his Super Bowl LIII MVP performance.^[16][17][18] 100% is narrated by Michael Rappaport and features appearances by Bill Burr, Tom Brady, Snoop Dogg, Mark Wahlberg, and Guy Fieri.^[18][17][16]

In 2024, Swissa and Edelman partnered with Rob Gronkwoski on Nuthouse Sports (previously Coast Productions) and launched the Dudes on Dudes podcast.^[19][20] That same year, Swissa was selected for Campaign US’ 40 over 40.^[21]

Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism."^[22]