WildBrain CPLG

WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.^{[citation needed]} Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto^[1] and Japan.

WildBrain CPLG

Logo used since 2020
Formerly	Copyright Promotions Licensing Group (1974–2020)
Company type	Subsidiary
Traded as	CPLG
Founded	March 4, 1974; 51 years ago (1974-03-04)
Headquarters	London , England
Services	Brand licensing
Parent	DIC Entertainment (2006–2008) Cookie Jar Group (2008–2012) WildBrain (2012–present)
Website	cplg.com

The evolution of WildBrain

1968	FilmFair London is founded
1971	DIC Audiovisuel is founded
1972	Strawberry Shortcake brand is first developed
1974	CPLG is founded
1976	CINAR and Colossal Pictures are founded
1982	DIC Enterprises is founded
1984	Ragdoll Productions is founded
1986/1987	Andy Heyward takes over DIC Enterprises and renames it DIC Animation City with help from both Bear Stearns & Co and Prudential Insurance Co Jean Chalopin retains DIC Audiovisuel and establishes Créativité et Développement
1988	Studio B Productions is founded
1992	Epitome Pictures is founded
1993	Capital Cities/ABC purchases DIC Animation City, renaming it DIC Entertainment
1994	Both Wild Brain and Red Rover Studios were founded
1995	Platinum Disc Corporation is founded
1996	The Walt Disney Company purchases Capital Cities/ABC, which included DIC Entertainment as well CINAR buys FilmFair's library
1997	Decode Entertainment is founded
1999	Wild Brain acquires Colossal Pictures' employee base
2000	Andy Heyward re-acquires DIC Entertainment from The Walt Disney Company with help this time around from both Bain Capital and Chase Capital Partners
2001/2002	Nerd Corps Entertainment and Kidrobot are founded FilmFair London closes DIC Entertainment rebrands themselves onscreen as The Incredible World of DIC
2004	Halifax Film Company is founded Michael Hirsh takes over CINAR and renames it as Cookie Jar Group
2005	Platinum Disc Corporation merge as Echo Bridge Home Entertainment
2006	Decode and Halifax Film merge as DHX Media DIC Entertainment acquires CPLG Ragdoll Productions forms a joint-venture with BBC Worldwide called Ragdoll Worldwide Wildbrain acquires stake in Kidrobot
2007	DHX Media buys Studio B Productions Wild Brain becomes Wildbrain Entertainment
2008	Cookie Jar Group purchases and folds DIC Entertainment House of Cool absorbs Red Rover Studios
2010	DHX Media buys Wildbrain Entertainment Peanuts Worldwide is founded Decode Entertainment rebrands as DHX Media Toronto Hailfax Film becomes DHX Media Hailfax
2011	DHX Media Toronto, Studio B Productions and Red Rover Studios close
2012	DHX Media buys Cookie Jar Group Wildbrain Entertainment acquires Kidrobot as a whole
2013	DHX Media acquires Ragdoll Worldwide from Ragdoll Productions and BBC Worldwide; despite that though, Ragdoll Productions themselves remain independent
2014	DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment's family content library, as well as Family, the Canadian English and French Disney Junior channels, and the Canadian version of Disney XD Cookie Jar Group shuts down National Entertainment Collectibles Association acquires Kidrobot from Wildbrain Entertainment
2016	The WildBrain multi-channel network launches Studio B and Nerd Corps merge as DHX Studios Wildbrain Entertainment closes
2017	DHX Media buys Peanuts Worldwide and Strawberry Shortcake
2018	DHX Media Hailfax becomes Island of Misfits
2019	DHX Media rebrands as WildBrain Epitome Pictures closes the WildBrain MCN becomes WildBrain Spark
2020	CPLG becomes WildBrain CPLG
2021	Echo Bridge folds into SP Distribution
2023	WildBrain acquires House of Cool
2024	WildBrain Spark merged into its parent company as WildBrain London
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History

Private licensing company (1974–2006)

Original logo used until 2020.

CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,^[2] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.

DIC and Cookie Jar Group Subsidiary (2006–2012)

In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.^[3] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.^[4]

DHX Media/WildBrain Subsidiary (2012–present)

In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.

In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.