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Commercetools
Headless commerce platform From Wikipedia, the free encyclopedia
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Commercetools, stylized as commercetools, is a cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses.[2] Both the company and platform are called Commercetools. The company is headquartered in Munich, Germany with additional offices in Berlin, Germany; Jena, Germany; Amsterdam, Netherlands; London, England; Durham, North Carolina; Zürich, Switzerland; Sydney, Australia; Shanghai, China and Singapore.[1] Through its investor REWE Group it is associated with the omnichannel order fulfillment software solutions provider fulfillmenttools and the payment transactions provider paymenttools.[3][4][5][6] Its clients include Audi, Bang & Olufsen, Carhartt and Nuts.com.[7] Commercetools is a founding member of the MACH Alliance.
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Commercetools was founded by Dirk Hoerig and Denis Werner in 2006.[8][9] It launched its platform in 2013.[7] In 2014, Commercetools was wholly bought by REWE Digital, part of Germany’s REWE Group.[10][11] Hoerig is credited with coining the term "headless commerce".[12]
In 2018, Commercetools announced a $17 million investment to support its international expansion.[13] It expanded into the U.K market in 2019 with the opening of its London office.[14] In 2020, Commercetools established a presence in Australia, with a team in Melbourne and a data center in Sydney.[15]
In 2019, commercetools raised $145 million from venture capital firm Insight Partners.[15] Insight Partners' managing directors Richard Wells and Matt Gatto joined Commercetools' board of directors as part of the deal.[16][17] At the same time, Commercetools was spun out by REWE. REWE remains a significant shareholder.[10]
In January 2021, commercetools partnered with car manufacturer Volkswagen Group to use the platform for its group brands, including Volkswagen, Bentley, Porsche and Audi.[18]
In May 2021, REWE group announced additional investment into Commercetools to fund growth into the Chinese market.[19]
In September 2021, commercetools raised $140m in its series C round, led by venture capital firm Accel, valuing the company at $1.9 billion.[20]
In November 2021, commercetools acquired Frontastic[21][22] for an undisclosed amount.
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References
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