Cotton Research and Promotion Act

The Cotton Research and Promotion Act (Pub. L. 89–502, 80 Stat. 279, enacted July 13, 1966) is an act passed by the United States Congress in 1966 in response to the declining market of cotton,^[1] in order to build consumer demand and "sell the story of American upland cotton". Cotton's share of the total retail and home furnishings market was 66 percent in the 1960s, but by 1975, that number had fallen to a record low of 34 percent.

Cotton Research and Promotion Act

Long title	An Act to enable cotton growers to establish, finance and carry out a coordinated program of research and promotion to improve the competitive position of, and, to expand markets for cotton.
Acronyms (colloquial)	CRPA
Nicknames	Cotton Research and Promotion Act of 1966
Enacted by	the 89th United States Congress
Effective	July 13, 1966
Citations
Public law	89-502
Statutes at Large	80 Stat. 279
Codification
Titles amended	7 U.S.C.: Agriculture
U.S.C. sections created	7 U.S.C. ch. 53 § 2101 et seq.
Legislative history
Introduced in the House as H.R. 12322 by Harold D. Cooley (D-NC) on March 1, 1966 Committee consideration by House Agriculture Passed the House on March 3, 1966 (189-183) Passed the Senate on June 15, 1966 (49-20) Reported by the joint conference committee on June 16, 1966; agreed to by the Senate on June 28, 1966 (Agreed) and by the House on June 30, 1966 (Agreed) Signed into law by President Lyndon B. Johnson on July 13, 1966

A commercial advertising program began in 2002 especially targeted at women 18 to 34, with the slogan "The feel of cotton".^[2]