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Dress Smart
New Zealand shopping centre franchise From Wikipedia, the free encyclopedia
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Dress Smart is a franchise of shopping centres in New Zealand that specialises in outlet stores.
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History
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Dress Smart opened in October 1995 as New Zealand's first factory outlet shopping centre. The company was created by John Bougen, was inspired by a factory outlet centre between Vancouver and Seattle.[3]
The first centre was located in Onehunga, Auckland. On a site that was once the premises of a 3 Guys supermarket and some neighbouring stores.[4] Twenty stores were at the centre on opening day including Just Jeans, Michael Hill, and Rodd & Gunn that still operate stores at the centre and the since closed The Body Shop, Lane Walker Rudkin (now Canterbury), Country Road, Esprit, Nautica, Overland, Pumpkin Patch.[3] Due to the centres popularity retailiers opened in the nearby Paynes Lane until expansion led to its demolition and move underground in 1999.[5]
Dress Smart opened a Christchurch (Hornby) shopping centre in 1998.[5] Also in 1998 AMP Asset Management acquired half of Dress Smart.[5]
In 1999, Dress Smart was granted resource consent to double the size of its Onehunga shopping centre.[5] Dress Smart opened in Wellington (Tawa) in October 2000.[5]
In 2003 the three centres were sold to ING Retail Property Fund Australia.[6]
A Hamilton shopping centre opened in 2006 as part of The Base.[7]
Dress Smart completed an expansion of its Onehunga and Hornby centres in 2005, the Onehunga store count was brought to 110.[8]
Dress Smart was sold in 2010 to the Lend Lease Corporation.[6]
The Wellington shopping centre was sold in 2013 and rebranded to Outlet Centre.[9]
Dress Smart Hornby was listed for sale in 2025.[10]
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