Drugs I Need

For the Against All Will song, see The Drug I Need.

The Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union.^[1]

Plot

The animation parodies a regular pharmaceutical television commercial, detailing the benefits the fictional drug Progenitorivox manufactured by fictional company SquabbMerlCo whose use is not described in detail.^[2] Instead, a large number of side effects are sung^[3] to an upbeat musical jingle, which emphasizes that the consumer should buy Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.

Reception

The video won the Public Affairs Council's Grassroots Innovation Award in 2006.^[4]