Function Drinks

Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.^[2]

Function Drinks

Company type	Privately Owned
Industry	Beverages
Founded	2004
Founder	Alex Hughes, Dayton Miller, Josh Simon, Will Harbin[1]
Headquarters	Los Angeles, California
Products	See products section
Revenue	US$10 Million (est.) (2007)[1]
Number of employees	50
Website	Function Drinks

In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET.^[3] Function is distributed nationally in Whole Foods, Target, and other retail chains.

Functional Platforms

Function Drinks bottles

Function: ALTERNATIVE ENERGY

• Functionality: sustained released energy, typically lasts 1 to 2 hours^[2]
• Flavor: Citrus Yuzu (Replacing Tangerine Yuzu), Strawberry Guava
• Key ingredients: Muira puama, Epimedium, Catuaba, and Yerba mate

Function: BRAINIAC

• Functionality: Improve brain function^[4]
• Flavor: Carambola Punch
• Key ingredients: N-Acetyle-Cysteine, Vitamin E as Mixed tocopherols, Zinc Picolinate, Soy phosphatidylserine, Ginkgo biloba.

Function: LIGHT WEIGHT

• Functionality: Boosts metabolism, curbs cravings for sugar and other carbohydrates^[2]
• Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango
• Key ingredients: EGCG, Resveratrol, and Gymnema.

Function: URBAN DETOX

• Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses^[2]
• Flavors: Citrus Prickly Pear and Goji Berry
• Key ingredients: N-Acetyle-Cysteine, Prickly Pear Fruit Extract, B vitamins (riboflavin or vitamin B₂), vitamins B₆ and B₁₂, folate.

Function: WATER

• Electrolyte-enhanced, vapor distilled water^[2]

Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.