Good Data Corporation

Not to be confused with GoodData.

Good Data Corporation (Korean: 굿데이터코퍼레이션) is a South Korean big data analytics company established in 2013. Since 2015, the company has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts). Since 2023, the results have been published weekly on their own platform, FunDEX.

Good Data Corporation

Native name	굿데이터코퍼레이션
Company type	Private
Industry	Entertainment
Founded	January 1, 2015; 10 years ago (2015-01-01)
Headquarters	Seoul , South Korea
Area served	South Korea
Key people	Won Soon-woo (CEO)
Services	Data analytic

History

Good Data Corporation was established in 2013 as Cherry Picker Co., Ltd. The CEO, Won Soon-woo, holds degrees from the Department of Journalism and Broadcasting at Korea University and the Graduate School of Journalism at the same institution, where he serves as both CEO and Chief Researcher.^[1][2][3]

In 2014, the company launched its online public opinion analysis service, Good Data, along with the beta version of its broadcast program, Good Data M. The following year, it announced the Korean TV program online public opinion evaluation index report and rebranded as Good Data Corporation.^[1][4]

In 2015, the company began releasing the Weekly Online TV Evaluation Report.^[5]

In 2017, Good Data conducted a big data survey for the presidential election in collaboration with Maeil Business Newspaper. From 2017 to 2022, the company planned and operated the Korea Communications Commission's public site, RACOI (Value Information Analysis System).^[6] In 2019, it released search response survey results.

Between 2020 and 2021, Good Data launched NewsClee, a broadcast news clip response survey, began surveying OTT original programs, and opened the TVR platform. In 2021, it conducted an integrated TV-OTT K-content topicality survey and started the MakeNew joint AI learning data construction service.

In March 2022, the company announced FUNdex (FUN+Index), the drama fun intensity index.^[7] That same year, Good Data collaborated with the Korean Advertising and PR Society for a seminar titled "Development of FUNdex for Changes in Digital Media Viewing Environment and Rediscovery of Content Value," held on July 29, 2022, at the Korea Advertising Culture Center in Seoul.^[8][9] In 2023, it opened the FUNdex platform and held the first FUNdex Awards.

In 2024, Good Data participated in the Busan Contents Market, released global weekly reports, and held the second FUNdex Awards (offline).

On May 22, 2025, Good Data signed a memorandum of understanding with the Korea Advertisers Association at The Plaza Hotel in Jung-gu, Seoul, regarding the analysis of advertising effectiveness for TV and streaming services content.^[10]

Services

Good Data has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts).^[1][11] Good Data's 'TV Popularity Evaluation' (굿데이터의 'TV 화제성 평가') focused on analyzing online broadcast content-related posts. The survey targets programs on 5 terrestrial channels, 21 cable channels, and 4 comprehensive channels. It looks at not only current programs but also reactions to upcoming broadcasts, broadcasting station popularity rates, and evaluations of new programs.^[12]

Online Integrated Issue Power of K-Contents

Online Integrated Issue Power of K-Contents, also known as K-Content Online BuzzWorthiness (Korean: TV–OTT 화제성 Top10) is a metric that measures the buzzworthiness of Korean content across various platforms. It is released weekly on Tuesdays. It assesses TV and OTT (Over-The-Top) content, including both drama and non-drama programs, as well as the content itself and its performers. First released in 2015, the initial version of this research was called the 'Weekly Online TV Evaluation Report'.

Top 10 TV–OTT Shows by Search Popularity

Top 10 TV–OTT Shows by Search Popularity (Korean: TV–OTT 검색 반응 TOP 10) is a weekly ranking of K-content based on search keywords. The company initiated this research in 2019, with the first weekly results being released in March 2020.

FunDEX Awards

In 2023, Good Data hosted the first-ever Fundex Award online. This award recognized outstanding both dramas and non-drama programs (entertainment, current affairs, and liberal arts), from both television and OTT, with winners chosen solely based on data.^[13]

In 2024, the 2024 Fundex Awards were held in an offline ceremony for the first time at the Megazone Industry Academia Research Center Auditorium located in Gwacheon Knowledge Information Town on December 19, 2024. The event was organized by Good Data Corporation and sponsored by Megazone Cloud and the advertising agency Pentacle.^[14] This event was also broadcast live online, recording 1,000 concurrent viewers, and the cumulative video views reached 12,000.^[15]