Good Data Corporation

Good Data Corporation (Korean: 굿데이터코퍼레이션은) is a South Korean big data analytics company established in 2013. Since 2015, the company has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts). Since 2023, the results have been published weekly on their own platform, FunDEX.

Good Data Corporation

Native name	굿데이터코퍼레이션은
Company type	Private
Industry	Entertainment
Founded	January 1, 2015; 10 years ago (2015-01-01)
Headquarters	Seoul , South Korea
Area served	South Korea
Key people	Won Soon-woo (CEO)
Services	Data analytic

History

Good Data Corporation was established in 2013 as Cherry Picker Co., Ltd. The CEO, Won Soon-woo, holds degrees from the Department of Journalism and Broadcasting at Korea University and the Graduate School of Journalism at the same institution, serving as CEO and Chief Researcher of the company.^[1][2]

In 2014, the company launched its online public opinion analysis service, Good Data, along with the beta version of the broadcast program public opinion analysis, Good Data M. The following year, it announced the Korean TV program online public opinion evaluation index report and changed its name to Good Data Corporation.^[1][3]

In 2017, the company conducted a big data survey for the presidential election in collaboration with Maeil Business Newspaper.^[1][4] From 2017 to 2022, Good Data planned and operated the Korea Communications Commission's public site RACOI (Value Information Analysis System).^[5] In 2018, Good Data started providing services to various organizations, including MBC, KBS, JTBC, TV Chosun, and MBC Plus.^[1]

In March 2022, the company announced FUNdex (FUN+Index), the drama fun intensity index.^[6] That same year, Good Data collaborated with The Korean Advertising and PR Society for a special seminar titled "Development of FUNdex for Changes in Digital Media Viewing Environment and Rediscovery of Content Value." It was held on July 29, 2022, in Korea Advertising Culture Center, Seoul.^[7][8]

Good Data signed a Memorandum of understanding with The Korea Advertisers Association on May 22, 2025 at The Plaza Hotel in Jung-gu, Seoul, regarding the analysis of advertising effectiveness of TV and streaming services content.^[9]

Services

Good Data has specialized in analyzing big data related to K-content, including TV topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts).^[1][10] Good Data's 'TV Popularity Evaluation' (굿데이터의 'TV 화제성 평가') focused on analyzing online broadcast content-related posts. The survey targets programs on 5 terrestrial channels, 21 cable channels, and 4 comprehensive channels. It looks at not only current programs but also reactions to upcoming broadcasts, broadcasting station popularity rates, and evaluations of new programs.^[11]

FunDEX Awards

In 2023, Good Data hosted the first-ever Fundex Award online. This award recognized outstanding both dramas and non-drama programs (entertainment, current affairs, and liberal arts), from both television and OTT, with winners chosen solely based on data.^[12]

In 2024, the 2024 Fundex Awards were held in an offline ceremony for the first time at the Megazone Industry Academia Research Center Auditorium located in Gwacheon Knowledge Information Town on December 19, 2024. The event was organized by Good Data Corporation and sponsored by Megazone Cloud and the advertising agency Pentacle.^[13] This event was also broadcast live online, recording 1,000 concurrent viewers, and the cumulative video views reached 12,000.^[14]