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Good Data Corporation
South Korean data analytics company From Wikipedia, the free encyclopedia
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Good Data Corporation (Korean: 굿데이터코퍼레이션) is a South Korean big data analytics company established in 2013 as Cherry Picker Co., Ltd. It was rebranded as Good Data Corporation in 2015.
Since 2015, the company has specialized in analyzing big data related to K‑content, including TV topicality for both dramas and non-drama programs such as entertainment, current affairs, and liberal arts shows. Since 2023, its results have been published weekly on its own platform, Fundex portal, and the company has also presented the annual FUNdex Awards starting that same year.
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History
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Good Data Corporation was established in 2013 as Cherry Picker Co., Ltd. The CEO, Won Soon-woo, serves as both CEO and Chief Researcher. He holds degrees from the Department of Journalism and Broadcasting and the Graduate School of Journalism at Korea University.[1][2][3]
The company launched its key services starting in 2014, debuting its online public opinion analysis service, Good Data, alongside the beta version of its broadcast program analysis tool, Good Data M. The following year, the company announced the Korean TV program online public opinion evaluation index report and subsequently rebranded as Good Data Corporation.[1][4] In 2015, it began publishing the Weekly Online TV Evaluation Report.[5]
Between 2017 and 2022, Good Data was actively involved in public analysis projects. In 2017, it conducted a big data survey for the presidential election in collaboration with Maeil Business Newspaper. From 2017 to 2022, the company planned and operated the Korea Communications Commission's public site, RACOI (Value Information Analysis System).[6] In 2019, it released search response survey results.
Major service expansions occurred from 2020 to 2021: Good Data launched NewsClee, a broadcast news clip response survey; began surveying OTT original programs; and opened the TVR platform. In 2021, it conducted an integrated TV-OTT K-content topicality survey and commenced the MakeNew joint AI learning data construction service.
In March 2022, the company announced FUNdex (Fun+Index), a proprietary drama fun intensity index.[7] That same year, Good Data collaborated with the Korean Advertising and PR Society for a seminar on "Development of FUNdex for Changes in Digital Media Viewing Environment and Rediscovery of Content Value," held on July 29, 2022.[8][9] The FUNdex platform was officially opened in 2023. In December 2023, Good Data hosted the inaugural FUNdex Awards online. This award recognized outstanding dramas and non-drama programs (including entertainment, current affairs, and liberal arts) from both television and OTT, with winners chosen solely based on data metrics from the platform. [10]
In 2024, Good Data participated in the Busan Contents Market. That year, the 2024 FUNdex Awards were held for the first time as an offline ceremony at the Megazone Industry Academia Research Center Auditorium in Gwacheon Knowledge Information Town on December 19, 2024. The event was organized by Good Data Corporation and sponsored by Megazone Cloud and the advertising agency Pentacle.[11] The ceremony was also broadcast live online, recording 1,000 concurrent viewers and achieving a cumulative 12,000 video views.[12]
On May 22, 2025, Good Data signed a memorandum of understanding (MoU) with the Korea Advertisers Association at The Plaza Hotel in Jung-gu, Seoul, focusing on the analysis of advertising effectiveness for content across TV and streaming services.[13]
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Services
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Good Data specializes in analyzing big data related to K-content, including topicality surveys for both dramas and non-drama programs (entertainment, current affairs, and liberal arts).[1][14]
The corporation's core services center on content analytics. Services Offered:
- K-Content Topicality Survey: Analyzes online public opinion regarding South Korea domestically produced TV-OTT content and performers (STARs) and announces the results as a topicality index.
- Micro Meta Information: Developed as necessary data for personalized content selection services and new product development, responding to increasingly specific consumer demands.
- Fun-Index (Fx): Developed this index to provide qualitative assessments of content, which complements quantitative metrics (viewership, consumption) needed for advertising effectiveness.
- Fundex: Recommends the most interesting content through Fx analysis across six data types: viewership, topicality, performer topicality, media attention, clip views, and search responsiveness.
- Search Respond: Analyzes search responses to content generated on the portal site demographically and provides the results.
- AI Data Set: Provides data collection, refinement, and labeling services for building AI learning data across various domains (e.g., facial recognition, road safety facilities, sports, pets, text, port facilities, clothing).
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K-Content Topicality Survey
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Online integrated issue power of K-content
Good Data's 'TV Popularity Evaluation' (굿데이터의 'TV 화제성 평가') focused on analyzing online broadcast content-related posts. The survey targets programs on 5 terrestrial channels, 21 cable channels, and 4 comprehensive channels. It looks at not only current programs but also reactions to upcoming broadcasts, broadcasting station popularity rates, and evaluations of new programs.[15]
Online Integrated Issue Power of K-Contents, also known as K-Content Online BuzzWorthiness (Korean: TV–OTT 화제성 Top10) is a metric that measures the buzzworthiness of Korean content across various platforms. It is released weekly on Tuesdays. It assesses TV and OTT (Over-The-Top) content, including both drama and non-drama programs, as well as the content itself and its performers. First released in 2015, the initial version of this research was called the 'Weekly Online TV Evaluation Report'.
Top 10 TV–OTT shows by search popularity
Top 10 TV–OTT Shows by Search Popularity (Korean: TV–OTT 검색 반응 TOP 10) is a weekly ranking of K-content based on search keywords. The company initiated this research in 2019, with the first weekly results being released in March 2020.
Ten years of TV-OTT drama cast topicality (buzz-worthiness)
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In a report, Good Data Corporation released a comprehensive analysis of TV drama cast topicality (buzz-worthiness). It is presented in two main tables: one ranks actors by their highest weekly topicality score (buzz-worthiness score), and the other ranks them by the total number of times they achieved the weekly first rank for their performances in each of their drama.[16]
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Fundex Awards
In 2023, Good Data hosted the first Fundex Award online. This award recognized outstanding both dramas and non-drama programs (entertainment, current affairs, and liberal arts), from both television and OTT, with winners chosen solely based on data.[10]
In 2024, the 2024 Fundex Awards were held in an offline ceremony for the first time at the Megazone Industry Academia Research Center Auditorium located in Gwacheon Knowledge Information Town on December 19, 2024. The event was organized by Good Data Corporation and sponsored by Megazone Cloud and the advertising agency Pentacle.[11] This event was also broadcast live online, recording 1,000 concurrent viewers, and the cumulative video views reached 12,000.[12]
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References
External links
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