Hide (TV series)

Hide (Korean: 하이드) is a 2024 South Korean television series based on the Welsh TV series Keeping Faith, and starring Lee Bo-young, Lee Moo-saeng, Lee Chung-ah, and Lee Min-jae.^[2] It is an original drama of Coupang Play, and is available for streaming on its platform at 22:00 (KST).^[6] It also aired on JTBC on March 23, to April 28, 2024, every Saturday and Sunday at 22:30 (KST).^[1]

Hide
Promotional poster
Hangul	하이드
RR	Haideu
MR	Haidŭ
Genre	Mystery[1] Suspense[1]
Created by	Yoo Bo-ra[2]
Based on	Keeping Faith by Matthew Hall
Developed by	Kim Sung-han[3]
Written by	Lee Hee-soo[4] Choi Ah-yul[4] Hwang Yu-jeong[4]
Directed by	Kim Dong-hwi[2]
Starring	Lee Bo-young Lee Moo-saeng Lee Chung-ah Lee Min-jae
Music by	Hwang Sang-joon[5]
Country of origin	South Korea
Original language	Korean
No. of episodes	12
Production
Executive producers	Ahn Hye-yeon (CP)[3] Seo Young-hee (CP)[3] Kim Ho-jun (CP)[3] Kim Ji-won[3]
Producers	Woo Se-jin[3] Shin Ji-min[3] Kim Dong-gu[3] Oh Kwang-hee[3] Kim Geon-hong[3] Lee Min-jin[3] Yoon Na-hyeon[3]
Cinematography	Jang Jong-kyung[3] Kim Do-hee[3]
Editors	Kim Woo-il[3] Lee Bo-nae[3] Bae Hwan[3]
Running time	60 minutes
Production companies	SLL[4] CJ ENM Studios[4] DK E&M[4]
Original release
Network	Coupang Play JTBC
Release	March 23 (2024-03-23) – April 28, 2024 (2024-04-28)
Related
Keeping Faith

Synopsis

When her husband disappears without a trace, Na Moon-yeong begins a search to find him and uncover the secrets of his disappearance.

Cast and characters

Main

• Lee Bo-young as Na Moon-yeong^[7]
  • Lee Ga-eun as young Na Moon-yeong^[3]

A former prosecutor who runs a law firm with her husband.

• Lee Moo-saeng as Cha Seong-jae^[8]

Moon-young's husband.

• Lee Chung-ah as Ha Yeon-joo^[9]

Moon-young's friendly neighbor.

• Lee Min-jae as Do Jin-woo^[4]

A mysterious man.

Supporting

• Jo Eun-sol as Cha Bom^[10]

Moon-yeong and Seong-jae's daughter.

• Park Ji-il as Cha Woong^[11]

The Chairman of Cha Woong Foundation and father of Seong-jae.

• Nam Gi-ae as Park Myeong-hee^[12]

Mother of Seong-jae.

• Kim Sang-ho as Baek Min-yeop^[13]

A police officer who has a bad relationship with Moon-yeong.

• Kim Gook-hee as Joo Sin-hwa^[14]

A prosecutor at a local prosecutor's office and Moon-yeong's friend.

• Oh Kwang-rok as Na Seok-jin^[15]

Father of Moon-yeong.

• Hong Seo-jun [ko] as Ma Gang^[16]

The manager of Geumshin Corporation who is a gangster.

• Lee Seon-hee as Go Chun-hee^[17]

An office manager at Cha Woong law firm and strong supporter of Moon-yeong.

• Lim Too-chul [ko] as Jo In-gyu^[18]

The youngest employee at Cha Woong law firm.

• Kim Min [ko] as Seok-gu^[19]

A driver at a real estate development company who is shrouded in mystery.

• Ju Seok-tae [ko] as Choi Ho-sik^[20]

CEO of Geumshin Corporation.

• Kwon Sung-min [ko] as Yoo Jeong-ho^[21]

A prosecutor with tough personality.

Release

The series was scheduled to premiere on March 23, 2024, and would air every Saturday and Sunday. It would be released on Coupang Play at 22:00 (KST), and then would broadcast on JTBC at 22:30 (KST).^[1]

Viewership

Hide : South Korea viewers per episode (thousands)

Season		Episode number												Average
		1	2	3	4	5	6	7	8	9	10	11	12
	1	976	1053	1041	1289	949	1120	993	964	954	1083	938	863	1019

Source: Audience measurement performed nationwide by Nielsen Korea.^[22]

Average TV viewership ratings

Ep.	Original broadcast date	Average audience share (Nielsen Korea)[22]
		Nationwide	Seoul
1	March 23, 2024	4.050% (1st)	4.433% (1st)
2	March 24, 2024	4.323% (1st)	4.721% (1st)
3	March 30, 2024	4.334% (1st)	5.040% (1st)
4	March 31, 2024	5.977% (1st)	6.607% (1st)
5	April 6, 2024	4.467% (1st)	5.312% (1st)
6	April 7, 2024	4.959% (1st)	5.595% (1st)
7	April 13, 2024	4.273% (1st)	4.831% (1st)
8	April 14, 2024	4.708% (1st)	5.191% (1st)
9	April 20, 2024	4.132% (1st)	4.531% (1st)
10	April 21, 2024	4.552% (1st)	4.778% (1st)
11	April 27, 2024	4.431% (1st)	4.661% (1st)
12	April 28, 2024	4.018% (1st)	4.637% (1st)
Average		4.519%	5.028%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).