More information Year, Month and date (if available) ...

Year	Month and date (if available)	Event type	Event
2004	January	Creation	Mark Zuckerberg begins with his fellow co-founders writing Facebook.^[308]
2004	February 4	Creation	Zuckerberg launches Facebook as a Harvard-only social network.^[309]^[310]
2004	April 13	Financial/legal	Zuckerberg, Dustin Moskovitz, and Eduardo Saverin form Thefacebook.com LLC, a partnership.^[311]
2004	June	Funding	Facebook receives its first investment from Peter Thiel for US$500,000.^[251]
2004	July 29	Financial/legal	Facebook incorporates into a new company,^[312] and Sean Parker (early employee of Napster) becomes its president.^[30]
2004	August	Product	To compete with growing campus-only service i2hub, Zuckerberg launches Wirehog. It is a precursor to Facebook Platform applications.^[313]
2004	September	Financial/legal	ConnectU files a lawsuit against Zuckerberg and other Facebook founders.^[311]
2004	December 30	Userbase	Facebook achieves its one millionth registered user.^[314]
2005	March 10	Userbase	Facebook expands to UK universities. University of Surrey, Cambridge and Oxford are the first three UK universities on the platform.
2005	May 26	Funding	Accel Partners invests $13 million into Facebook.^[311]
2005	July 19	Acquisition talks	News Corp acquires MySpace, spurring rumors about the possible sale of Facebook to a larger media company.^[257]
2005	August 23	Product	Facebook acquires Facebook.com domain for $200,000.^[311]
2005	September	Product	Facebook launches a high school version of the website.^[315]
2005	October	Product	Facebook launches its photos feature with no restrictions on storage (but without the ability to tag friends).^[316]
2005	December	Product	Facebook introduces the ability to tag friends in photos.^[316]
2006	March 28	Acquisition talks	A potential acquisition of Facebook is reportedly under negotiations, for $750 million first, then later $2 billion.^[259]
2006	April	Userbase	Facebook expands its membership requirements to include corporate employees.^[317]
2006	August 22	Product	Facebook launches a blogging feature known as "Facebook Notes".^[318]
2006	September 26	Userbase	Membership is opened to anyone.^[319]
2006	September 6	Product (news feed)	Facebook launches News Feed.^[320] The original news feed is an algorithmically generated and constantly refreshing summary of updates about the activities of one's friends. The concept was relatively new at the time, with Twitter having launched only a few months in advance.
2006	September	Acquisition talks	Facebook discusses with Yahoo! about the latter possibly acquiring the former, for $1 billion.^[259]
2007	January 10	Product	Facebook launches m.facebook.com and officially announces mobile support.^[321]
2007	May 24	Product	Facebook announces Facebook Platform for developers to build applications on top of Facebook's social graph.^[322]^[323]
2007	October 24	Funding	Microsoft announces that it will purchase a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. However, Microsoft also gained ad exclusivity in this deal, so the $15 billion valuation figure is disputed.^[266]
2007	November 6	Product (news feed)	Facebook launches Facebook Beacon with 44 partner sites at the time of launch. Beacon is part of Facebook's advertisement system that sends data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Certain activities on partner sites are published to a user's News Feed.^[324] On the same day, Facebook launched Facebook Pages.^[325]
2007	November 19	Product	Facebook removes "is" from status updates, allowing users to adopt a more free-form version of status updates.^[326]
2008	May	Team	Adam D'Angelo, an early employee and chief technology officer, leaves Facebook.^[327]
2008	June	Financial/legal	Facebook settles both lawsuits, ConnectU vs Facebook, Mark Zuckerberg et al. and intellectual property theft, Wayne Chang et al. over The Winklevoss Chang Group's Social Butterfly project. The settlement effectively had Facebook acquiring ConnectU for $20 million in cash and over $1.2 million in shares, valued at $45 million based on $15 billion company valuation.^[328]
2008	July 21	Product	Facebook launches a complete site redesign with options for tabbed redesign, and allows users to opt into it.^[329]^[330] By September 2008, it forces all users to opt-in.^[331]
2008	August	Financial/legal	Employees reportedly privately sell their shares to venture capital firms, at a company valuation of between $3.75 billion to $5 billion.^[267]
2008	October	Physical location	Facebook sets up its international headquarters in Dublin, Ireland.^[332]
2008	November	Product	Facebook launches Facebook Credits in order to help users purchase Facebook gifts.^[333]
2009	February 9	Product	Facebook activates the Facebook like button.^[334]
2009	August	Acquisition	Facebook acquires FriendFeed.^[279]
2009	September	Financial/legal	Facebook claims that it has turned cash flow positive for the first time.^[335]
2009	September 10	Product	Facebook announces a feature whereby people can @-tag friends in their status updates and comments.^[336]^[337]
2009	September	Product	Facebook shuts down Beacon.
2010	February	Acquisition	Facebook acquires Malaysian contact-importing startup Octazen Solutions.^[338]
2010	April 2	Acquisition	Facebook announces the acquisition of photo-sharing service called Divvy-shot for an undisclosed amount.^[339]
2010	April 19	Product	Facebook introduces Community Pages, which are Pages that are populated with articles from Wikipedia.^[340]
2010	June	Financial/legal	Facebook employees sell shares of the company on SecondMarket at a company valuation of $11.5 billion.^[341]
2010	June	Product	Facebook introduces the option to Like individual comments.
2010	October 1	Popular culture	The Social Network, a film about the beginnings of Facebook directed by David Fincher & stars Jesse Eisenberg as Mark is released. The film is met with widespread critical acclaim as well as commercial success; however, Mark Zuckerberg says that the film is a largely inaccurate account of what happened.
2010	December	Product	Facebook launches a redesign that emphasizes the most important parts of someone's life, including one's biographic information, photos, education, work experience, and important relationships. It replaces the tabs at the top of each profile page with links on the left side of the page.^[342]
2011	January	Funding	$500 million is invested into Facebook for 1% of the company, placing its worth at $50 billion.^[343]
2011	February	Product	Facebook application and content aggregator Pixable estimates that Facebook will host 100 billion photos by summer 2011.^[344]
2011	June 28	Competition	Google launches Google+, widely perceived as a competitor to Facebook. Commentators believe that Facebook's subsequent rapid release of new features and improvements may have in part been hastened due to competition from Google+.^[345]^[346]
2011	July 6	Product	Facebook partners with Skype to add video chat and updates its website interface.^[347]
2011	August 9, then October 19	Product	Facebook Messenger is launched for Android and IOS. October 19, 2011 update makes the app available to Blackberry OS.^[348]
2011	September, then November 30	Product	Facebook increases the character limit for status update posts from 500 to 5,000 in September and to 63,206 on November 30.^[346]
2011	September 14	Product	Facebook allows people to subscribe to non-friends and to set the extent to which they receive updates from their existing friends and people they are subscribing to.^[349]
2011	September 15	Product	Facebook partners with Heroku for Facebook application development using the Facebook Platform.^[350]
2011	September 22	Product	Facebook launches new UI Timeline in F8 Convention.
2011	October 6	Accessibility	Facebook for SIM, a client/server SIM application developed by international digital security company Gemalto that enables people to access Facebook using the SMS protocol on their mobile phones, without needing a data plan, was released in partnership with select carriers.^[351]
2011	October 10	Accessibility	Facebook launches iPad app.^[352]
2011	December 21	Product	Facebook login page changes due to Facebook Timeline addition.
2012	January 10	Product (news feed)	Facebook starts showing advertisements (called Featured Posts) in the news feed. The advertisements are generally for pages that one's Facebook friends have engaged with.^[353]^[354]
2012	April	Acquisition	Facebook acquires Instagram for $1 billion.^[355]
2012	May 18	Financial/legal	Facebook IPO: Facebook goes public, negotiating a share price of $38 apiece, valuing the company at $104 billion, the largest valuation to date for a newly listed public company.^[356]
2012	June 13	Product	Facebook launches Facebook Exchange (FBX), a real-time bidding ad system where advertisers can bid on users based on third-party websites visited by the users (as tracked by a cookie on the third-party website).^[357]^[358]
2012	September 20	Product	Facebook launches Custom Audiences, allowing advertisers to target ads to specific users by uploading their customer contact lists.^[359]
2012	October	Product	Facebook launches its first Mobile App Install Ad Unit.^[360]
2012	October	Userbase	Facebook reaches 1 billion active users.^[361]
2013	January 15	Product	Facebook announces and begins rolling out Facebook Graph Search.^[362]
2013	January 30, then April 9	Product	Facebook rolls out detailed and fine-grained emoticons to express different actions and emotional states in one's status updates (experimental launch January 30, official launch with universal availability April 9).^[363]^[364]
2013	March 7	Product (news feed)	Facebook announces major planned changes to the News Feed.^[365] However, it is later revealed that Facebook abandoned these changes after getting negative feedback from users.^[366]
2013	March 8	Acquisition	Facebook announces that they acquired the team from Storylane, but not the product itself.^[288]
2013	April 4, then April 12	Product (mobile-only)	Facebook launches Facebook Home, a user interface layer for Android-compatible phones that provides a replacement home screen that makes it easier for users to browse and post.^[367]^[368]
2013	April 15	Product	Facebook launches a new timeline with Video Autoplay.
2013	April–July	Product	Facebook launches Stickers, initially only for its iOS apps in April,^[369]^[370] but later expanding to its web version in July.^[371]
2013	June 12, then June 27	Product	Facebook announces support for hashtags, initially only for the web (June 12).^[372]^[373] Later (June 27), more functionality is added and hashtags are extended to the mobile site and apps.^[374]
2013	June 30	Political activism	Zuckerberg joins 700 Facebook employees for the June 2013 Lesbian Gay Bisexual Transgender Pride Celebration march in San Francisco, U.S. The 2013 Pride celebration was especially significant, as it followed a Supreme Court of the United States ruling that deemed the Defense of Marriage Act (DOMA) unconstitutional.^[375]^[376]
2013	August 20	Userbase/accessibility	Facebook launches Internet.org in collaboration with six cellphone companies (Samsung, Ericsson, MediaTek, Nokia, Opera Software, and Qualcomm). Internet.org aims to bring affordable Internet access to everybody by increasing affordability, increasing efficiency, and facilitating the development of new business models around the provision of Internet access.^[377]^[378]^[379]^[380]
2013	September 26	Product	Facebook begins letting people edit their posts and comments after publishing.^[381]^[382]
2013	September 29	Product	Facebook announces that it will begin rolling out Graph Search for posts and comments.^[383]^[384]
2013	October 13	Acquisition	Facebook acquires Onavo, an Israeli analytics company, for approximately $120 million.^[289]^[290]^[291]
2013	November 13	Acquisition talks	A number of news outlets reports that Facebook offered to buy Snapchat for US$3 billion but was spurned.^[385]^[386]
2013	December 18	Financial/legal	Facebook, Zuckerberg, & banks face IPO lawsuit.^[387]
2014	January 13	Acquisition	Facebook acquires Branch Media, and it is announced that the team working on the startup will join Facebook to work on conversations products for Facebook that builds on similar ideas as Branch Media's products, while Branch Media's existing products will continue to operate separately. Facebook confirms that the acquisition is a talent acquisition.^[388]^[389]
2014	January 16	Product	Facebook launches Trending Topics for its web version in the United States, United Kingdom, Canada, India, and Australia.^[390]^[391] This is based on feedback to a pilot version tested both on the web and mobile starting August 2013.^[392]^[393]
2014	January 30, then February 3	Product (mobile-only)	On January 30, Facebook announces Facebook Paper, a separate iOS app that provides a newspaper-like or magazine-like experience for reading on the phone, scheduled for launch on February 3.^[394] Facebook also announces Facebook Creative Labs, an intra-company effort to have separate teams working on separate mobile apps that specialize in different facets related to the Facebook experience, rather than trying to make changes to Facebook's main web version, mobile version, or its iOS and Android apps, and says that Facebook Paper is the first product of Facebook Creative Labs.^[366]^[395]^[396] Facebook Paper receives mixed reviews, and some commentators note its similarity with Flipboard.^[397]^[398]
2014	February 4	Milestone	Facebook marks the ten-year anniversary of its launch (February 4, 2004), and Mark Zuckerberg writes a public post about why he is proud of Facebook so far.^[399]^[400]^[401] The Pew Research Center releases a report about increasing Facebook usage by adults to mark the occasion.^[402] Many other commentators write articles about Facebook to honor the occasion.^[366]^[403]^[404]^[405]
2014	February 4–7	Product	On February 4, on the occasion of its tenth anniversary, Facebook introduces its Look Back feature that creates an automated video for each person looking back on the person's life as recorded on Facebook.^[406] On February 7, Facebook adds the ability to edit the Look Back videos.^[407]
2014	February 13	Political activism	Facebook opens up many new LGBTQ-friendly gender identity and pronoun options.^[408]^[409]^[410]^[411]
2014	February 19	Acquisition	Facebook announces that it is acquiring the Sequoia Capital-backed multi-platform mobile messaging app WhatsApp for US$16 billion ($4 billion in cash, $12 billion in Facebook shares) plus an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.^[412]^[413]^[414]^[415]^[416]^[417] According to the announcement, WhatsApp will continue to operate independently, Facebook will continue developing Facebook Messenger, and WhatsApp CEO Jan Koum will join the Facebook Board of Directors.^[412] On February 24, in a keynote address to the Mobile World Congress in Barcelona, Zuckerberg says that the WhatsApp acquisition is part of the Internet.org vision.^[418]
2014	March 3	Acquisition	Rumors are circulated that Facebook is buying drone maker Titan Aerospace for $60 million. It is believed that the acquisition will help bolster Facebook's vision with Internet.org.^[419]^[420] Later, on April 14, 2014, the Wall Street Journal reports that Google is acquiring Titan Aerospace.^[421]
2014	March 6	Product (news feed)	Facebook announces that it will begin rollout of a somewhat modified news feed. The changes are along the same lines as those announced in the planned revamp announced March 7, 2013 (that was halted), but are more minor and focused.^[422]^[423]^[424]
2014	March 17	Product	Facebook's face recognition algorithm (DeepFace) reaches near-human accuracy in identifying faces.^[425]^[426]
2014	March 25	Acquisition	Facebook announces that it is acquiring Oculus VR, Inc., a leading virtual reality company.^[427]^[428] The amount is reported to be $2 billion in cash and stock.^[429]^[430]^[431]
2014	March 27	Accessibility	Facebook announces a Connectivity Lab as part of the Internet.org initiative, with the goal of bringing the Internet to everybody via drones, using acqhires from Ascenta.^[432]^[433]^[434]^[435]
2014	April 24	Product	Facebook announces FB Newswire to help journalists find news on its website.^[436]
2014	April 30	Product, accessibility	Facebook launches anonymous login so that people can use apps without giving them their data.^[437]
2014	June 18	Product (mobile-only)	Facebook releases Facebook Slingshot, an instant messaging software application for sharing photos and videos with friends, for Android and iOS devices.^[438]^[439]^[440]^[441]^[442]
2014	July 21	Product	Facebook launches Save, a read-it-later feature that allows users to save links, places, and media pages for later perusal.^[443]
2014	September 15 onward	Userbase/controversy	Facebook cracks down on the Facebook profiles of drag queens in San Francisco, asking them to switch to using their real names, and shutting down the accounts of those who refuse to comply.^[444] There is considerable pushback, including a planned protest at Facebook headquarters, that is delayed for a meeting with Facebook, but Facebook refuses to budge on its policy.^[445] Many people, particularly those in or sympathetic to the LGBTQ community, sign up for competing social network Ello, that does not enforce a real names policy, promises to remain "ad-free and porn-friendly", and aims to have a zero-tolerance policy for hate speech.^[446]^[447] On October 1, Facebook announced a clarification to its real name policy and said that drag queens could continue operating their accounts. The company clarified that people should use their authentic real-world names but need not use their legal names.^[448]
2014	October 6	Acquisition	Facebook officially completes the acquisition of WhatsApp, and WhatsApp CEO Jan Koum agrees to match Mark Zuckerberg's $1 salary.^[449]
2014	October 23	Product	Facebook launches pseudonymous app Rooms, where Facebook users can create and participate in forums on any topic and do not need to use their real names.^[450] The forthcoming launch of the app had been reported on October 7.^[451]^[452]
2014	October 31	Accessibility	Facebook creates a custom Tor link, making it easier for people to access Facebook anonymously in locations where it is censored.^[453]^[454]^[455]
2014	November 7	Product (news feed)	Facebook makes it easy for people to unfollow friends and pages they've liked, both while viewing pages in the feed and while reviewing summaries of the most prolific contributors to their feed.^[456]^[457]
2014	December 8	Product	Facebook rolls out keyword search for all posts, part of Facebook Graph Search, to all US English users on desktop and using iPhones.^[458]^[459]^[460] It is cited as a potential competitor to Yelp and other product recommendation engines^[461] and also as a potential way to surface old, embarrassing posts by people.^[462]
2014	December 11	Outreach	Facebook CEO Mark Zuckerberg holds his second Q&A, open to the public, about Facebook, where he discusses the dislike button and Facebook's role in promoting viewpoint diversity, helping people share more, and facilitating social and political transparency.^[463]^[464]^[465]
2015	January 5	Acquisition	Facebook acquires Wit.ai, a Y Combinator startup founded 18 months ago to create an API for building voice-activated interfaces.^[466]^[467]^[468]^[469]^[470]^[471]
2015	January 8	Acquisition	Facebook acquires QuickFire Networks, a company that built a custom hardware and software platform for reducing video file sizes and upload times. The Wall Street Journal got the news on January 8, with confirmation later arriving on QuickFire’s site.^[472]^[473]^[474]^[475]
2015	January 16	Open sourcing	Facebook open sources the Torch library, containing some of its deep learning tools in machine learning, including new code that runs 23 times as fast for training convolutional neural networks as the fastest publicly available code until that time.^[476]^[477]^[478]
2015	January 20	Product (news feed)	Facebook announces that it will show fewer hoaxes in the news feed, and mark items it identifies as potential hoaxes so that readers can view them more critically.^[479]^[480]^[481]
2015	March 17	Product	Facebook introduces a free friend-to-friend payment service within its Messenger app. This is touted by some tech journalists as potential competition for PayPal's Venmo service.^[482]^[483]^[484]
2015	March 25	Product	At the first day of the 2015 F8 conference (a conference for Facebook to make announcements about major product and service changes), the company makes a bunch of announcements, with the unifying theme being that the company wants to be an integrated bunch of apps, each fulfilling a somewhat different role. Currently, the company's leading apps include its main app, Messenger, and externally built and acquired apps such as Instagram and WhatsApp.^[485] Specific announcements include making Facebook Messenger more of a platform, a new real-time comments system, embeddable videos, spherical video, Parse for the Internet of Things, updates to ad exchange LiveRail, and analytics for apps.^[486]
2015	March 26	Open sourcing	Facebook releases its React native framework for building native apps as open source. This is announced on the second day of the F8 conference.^[487]
2015	March 31	Userbase, product	Facebook launches a feature called Scrapbook that allows parents to give their kids an official presence on Facebook even when they are too young to have their own accounts on the network by tagging them in photos. A Scrapbook can be owned by two people who have indicated to Facebook that they are in a relationship. When the kids grow old enough and get their own accounts, they can take over ownership of the Scrapbook and change the privacy settings thereof.^[488]^[489]^[490]
2015	April 22	Product	Facebook launches an Android app called Hello to instantly matches phone numbers of incoming and outgoing calls to Facebook profiles to show information about the caller/callee, block calls from commonly blocked numbers, and search for businesses to call, with initial rollout in the United States, Brazil, and Nigeria. There is no corresponding iOS app, because iOS does not allow apps to interact with phone calls.^[491]^[492]^[493] Commentators compare Facebook Hello to the native Android dialer app^[494] and to TrueCaller, an app with crowdsourced data.^[495]
2015	April 28 (announcement), April 30 (closure)	Product, platform	Facebook announces that it is shutting down its friends data API, forcing developers to migrate to the Graph API. The company is also allowing for more granular control of data that users may share with apps.^[496]^[497]^[498]
2015	May 12	Product	Facebook launches "Instant Articles" for Publishers.^[499] Publishers who use Instant Articles can opt in to have some of their articles shown to mobile users inside Facebook's app itself, without users having to leave the app and visit the customer's website. Initial launch partners include BuzzFeed, the New York Times, National Geographic and six others. The article as displayed on Facebook mimics the article on the website in terms of layout, and Instant Articles allows for correct attribution and analytics with tools such as Google Analytics, Omniture, and Comscore, in addition to publishers benefiting from Facebook's own analytics. Publishers can choose to have only a subset of their content available as Instant Articles, and Facebook handles the porting of the article to the Instant Article format itself. BuzzFeed praised Facebook for complying with its requests for compatibility with analytics tracking, and said the process was very collaborative throughout. Load times are claimed to be ten times faster than the mobile web. Publishers can keep all the ad revenue if using their own ads, but Facebook gets a 30% cut if the ads are shown by Facebook.^[499]^[500]^[501]^[502]^[503]
2015	May 29	Product (news feed)	Facebook confirms official support for GIFs. Autoplay settings for GIFs would be the same as those for videos: users who have video autoplay set to on (the default setting) will have GIFs autoplay when they scroll to the GIF in their news feed. Others can play the GIF manually by clicking the GIF button on the feed item with the GIF.^[504]
2015	June–August	Product	Facebook adds more features for pages to make it easier for businesses to use them. These include: allowing pages to display how quickly they respond to messages,^[505] allowing pages to send saved replies to messages,^[506] allowing pages to use private messages for customer support,^[507] and adding buy button integration to pages.^[508]
2015	June–July	Product (news feed)	Facebook makes changes to its news feed algorithm in a few different directions. It relinquishes some control to users allowing them to dictate what they see first in the news feed.^[509]^[510] Also, it announces that it will start using information on how long people hover on a particular item in their news feed to gauge their level of interest in the item, in addition to the more explicit signals it currently uses (likes, comments, shares).^[511]
2015	August	Product	On August 5, Facebook launches live-streaming, initially restricted only to celebrities.^[512] Subsequently, on August 12, it announces that the feature will be made available to journalists and those with verified profiles.^[513]
2015	August 26	Product	Facebook begins rolling out a human- and AI-powered virtual assistant called "M". M is available through Facebook's Messenger app, and is capable of performing tasks on behalf of users, including placing restaurant reservations and booking travel.^[514]^[515] At launch, M is only available to a small group of testers, and in April 2016 Facebook would confirm that it could be years before M is broadly available.^[516]
2015	August 27	Userbase	Facebook announces that it has hit the milestone of 1 billion users accessing it on a single day.^[517]
2015	October 27	Accessibility	Facebook announces an initiative called 2G Tuesdays. With this initiative, Facebook engineers can opt in to access Facebook at 2G speeds for an hour every Tuesday (thus partly mimicking the experience of a nonnegligible fraction of Internet users in developing countries). The goal is to make Facebook engineers better understand the challenges of using Facebook with poor Internet speeds, and in turn help improve the Facebook experience for these users.^[518]^[519]
2015	December	Product	Facebook announces that it will add a feature for booking a ride through its messaging application. Users of Facebook Messenger in the U.S. will be able to summon an Uber car with a few taps.^[520]
2016	January – March	Product	Facebook Live that was originally launched in August 2015 and limited to celebrities, becomes available to all U.S. iPhone users on January 28.^[521]^[522] On February 18, the global rollout begins.^[523] It becomes available to U.S. Android users in the week following February 26.^[524] Starting March 1, Facebook starts pushing live content more compared to older content.^[525] Commentators describe Facebook Live as marking Facebook's entry into the live-streaming space, competing with Twitter-owned Periscope.^[521]
2016	February 24	Product	Facebook releases Facebook Reactions to the general public. The feature allows people to use five additional reactions beyond just the "like" action to convey their reaction to a post. The new reactions are "Love", "Haha", "Wow", "Sad", and "Angry" (another reaction, "Yay", that was used in initial testing of the feature, has been removed).^[526] Although the names differ across languages, the emoticons used are the same across languages. Each user can add at most one reaction to a post.^[527]^[528] An early version of Reactions was released in October 2015 in Ireland and Spain.^[529]^[530]
2016	March 18	Product	Facebook provide "Basketball Game" function in Messenger.^[531]
2016	April 12 and 13	Product	Facebook F8 for 2016 includes a number of announcements about the product roadmap. Key highlights include: Messenger chatbots and a new bot engine, open source virtual reality camera, more tools for Facebook apps and Facebook Live, allowing businesses to send sponsored messages to people who have messaged them in the past, more changes around improving rights management for videos, and increased support for React Native from Microsoft and Samsung.^[532]^[533]^[534]
2016	April 21	Product (news feed)	Facebook announces that it is updating its news feed algorithm to take into account the time that a person spends reading the article, off Facebook (using various techniques to control for load time and article length). In the previous set of updates rolled out in June and July 2015, Facebook had started taking into account the time people spend viewing the item in their news feed, but the new change takes into account the user's activity outside Facebook. The change is part of Facebook's Feed Quality Program, and is a result of research showing that people's activity on Facebook failed to fully capture the extent to which they were interested in particular items.^[535]^[536] Commentators believe that this is likely to lead to a significant reduction in the circulation of misleading clickbait on the social network.^[537]
2016	April 27 and 28	Financial/legal, userbase	Facebook releases its 2016 Q1 earnings report, showing an increase in earnings to 77 cents per share up from 42 cents per share a year ago. The earnings beat analyst expectations, and cause Facebook share prices to soar, leading its market cap to exceed that of Johnson & Johnson. Facebook also reports an increase of 57% in advertising revenue to $5.2 billion, with mobile advertising now accounting for 82% of advertising revenue. It also reports a year-over-year increase in daily active users by 16% to 1.09 billion and in monthly active users by 15% to 1.65 billion.^[538]^[539]^[540] Facebook also announces a proposal to create a new class of nonvoting stock.^[540]^[541]
2016	May	Product, controversy	Gizmodo publishes a series of articles about alleged problems with Facebook's Trending Topics section, including lack of integration of the Trending Topics team with Facebook's overall culture and workforce, discretion vested in that team to make decisions (including the ability to artificially inject content into Trending Topics even if it has not been trending so far), and potential for bias in the way the discretion is exercised, with a particular focus on bias against conservatism.^[542]^[543]^[544] The controversy is picked up by other news media, the United States Senate Committee, and many conservative outlets.^[545]^[546]^[547] Facebook defends itself against the allegations,^[548] but also invites leading conservatives, including United States Republican presidential primary frontrunner Donald Trump, libertarian-leaning conservative commentator Glenn Beck (who is very impressed with Facebook's actions), and CNN commentator S. E. Cupp, for a meeting to discuss and address concerns.^[549]^[550] On May 23, Facebook announces changes to its Trending Topics section, and releases a 28-page document on the subject.^[551]^[552]
2016	May 25	Product	Facebook announces that it is shutting down Facebook Exchange (FBX), its desktop ad exchange. The reasons cited include that FBX makes a very small share of Facebook's ad revenue, and that it is of limited utility because is purely desktop-based, and any successful ad campaign must include mobile, that people are increasingly using.^[553]^[554]^[555]
2016	June 15	Product	Facebook introduces the secret Messenger soccer game, similar to the basketball game.^[556]^[557]
2016	June 29	Product (news feed)	Facebook publishes its list of "News Feed Values" that will guide its decisions and algorithms for the news feed. A core value listed is that friends and family come first, and Facebook announces that it is increasing the circulation of content about friends and family relative to publisher content.^[558]^[559]^[560]
2016	August 4	Product (news feed)	Facebook announces algorithm changes that penalize "clickbait" titles, based on a score assigned by a machine-learned model. The model is trained based on cases where users like a link, click it, and then immediately bounce and unlike pages. The algorithm is applied both at the web domain level and at the Facebook page level.^[561]^[562]^[563]
2016	August 11	Product (advertising)	Facebook and AdBlock Plus enter into an escalating war. AdBlock Plus tries to block advertisements and sponsored content on Facebook's site, but Facebook releases a workaround, to which AdBlock Plus releases its own workaround. Facebook's argument is that ad blockers are a crude solution, and Facebook's approach of giving users more fine-grained control over the content they see in the feed is superior. AdBlock Plus disagrees with the assessment and says ad blockers should not be blamed for users' desire to have an ad-free experience.^[564]^[565]^[566] The ad blocking war continues into September^[567]^[568] and discussion continues into November, with Facebook reportedly having boosted its ad revenue owing to its blocking of ad blockers.^[569]
2016	October 3	Product	In the US, UK, Australia, and New Zealand, Facebook launches Marketplace, a way to buy and sell items through Facebook. Marketplace appears as a tab in the mobile app.^[570] The feature has been compared to Craigslist.^[571]
2016	November 30	Product	Facebook launches in select countries^[572] Instant Games on Messenger and Facebook News Feed, which allows users to play games without installing new apps. The games are provided via HTML5. At launch, Instant Games does not allow game developers to place ads or in-game payments in games, but Facebook commits to allowing eventual monetization.^[573]^[574] The platform initially has 17 games.^[575]
2016	December 15	Product (news feed)	Facebook announces a set of news feed updates to combat the problem of fake news and hoaxes. These include more streamlining for users reporting fake news, a partnership with signatory organizations to Poynter’s International Fact Checking Code of Principles to examine items reported as fake, learning from lower share rates for people who view the article that the item might be fake, and warnings to users when they share news that is disputed or possibly fake.^[576]^[577]^[578]^[579]
2017	January 11	Outreach	Facebook introduces the Facebook Journalism Project, an effort to bolster its relationship with media and news organizations and journalists.^[580]^[581]
2017	end of January	Product	Facebook begins integrating the Messenger interface into the messages inbox, replacing the old inbox interface. This change makes the Facebook messages inbox interface similar to that seen on messenger.com.^[582]
2017	February 15	Product	In the United States and Canada, Facebook launches a feature to search for jobs. The feature allows businesses to post job openings through the status update composer, and allows users to apply to those job postings.^[583]^[584]^[585]^[586]
2017	February 16		Mark Zuckerberg (Facebook's principal founder and CEO) pens a long note on his personal Facebook titled "Building Global Community" that talks about supportive, safe, informed, civically engaged, and inclusive community.^[587] The note receives widespread discussion, including comparisons with a political manifesto.^[588]^[589]
2017	March 23	Product (messaging)	Facebook adds reactions and mentions inside Messenger (both the app and the web experience).^[590]
2017	April 27	Accessibility	Facebook launches Messenger Lite in over 100 additional countries.^[591]^[592]^[593]
2017	May 3	Product	Facebook adds reactions to comments. Reactions were previously available on messages (sent via Messenger) and Facebook posts but not in comments.^[594]^[595]
2017	May 21	Controversy	The Guardian publishes The Facebook Files, leaked Facebook documents detailing Facebook's moderation policies for graphic depictions of sex and violence as well as racist, sexist, and hate speech.^[596]^[597] The revelations lead to public discussion of the specifics of Facebook's policies, as well as calls on Facebook to be more transparent.^[598]^[599]^[600]^[601]
2017	March 30, May 24	Product (fundraising)	Facebook Fundraising is launched. On March 30, the fundraising tools are introduced in beta.^[602]^[603]^[604] On May 24, the product exits beta and is available in the United States for all users over 18 years of age.^[605]^[606]
2017	June 27	Userbase	Facebook reaches 2 billion monthly active users.^[607]^[608]^[609]^[610]^[611]
2017	August 18	Product (messaging)	Facebook Messenger rolls out rich text formatting, with support for bold, italics, inline code, and strike-through.^[612] In addition, LaTeX math expressions are implemented through KaTeX.^[613]^[614]
2017	September 7	Userbase/controversy	Facebook blocks 470 fake accounts after claiming them to be linked to Russia’s Internet Research Agency, which is suspect to have bought thousands of ads during the United States presidential campaign.^[615] The company claims having discovered a Russian-funded campaign to promote divisive social and political messages on its network.^[616]
2017	September 27	Controversy	United States president Donald Trump declares on Twitter that Facebook was always "anti-Trump". However, the claim wouldn't have sequel in the stock market, with Facebook’s share price on the rise.^[617]
2017	October 11	Outage	Facebook and Instagram experience widespread outage impacting a large number of users' ability to access the services across the world, with the areas experiencing the most problems appearing to be the West and East Coasts of North America, and various parts of Europe, with parts of South America and Southeast Asia getting errors as well.^[618]^[619]^[620]
2017	October 31	Staff	Under intensifying pressure from legislators and consumers to clean up its site, Facebook pledges to double its 10,000-person safety and security staff by end of 2018.^[621]
2017	November 8	Program launch	In an effort to combat revenge porn, Facebook encourages users in Australia to submit their nude photos to a pilot project designed to prevent intimate images from being shared without consent. Adults who have shared nude or sexually explicit photos with someone online, and who are worried about unauthorised distribution, under the program can securely send the photos to themselves via Messenger, a process that allows Facebook to "hash" them, creating an identifier which would block any further distribution on Facebook, Instagram and Messenger as a pre-emptive strike against revenge porn, a common method of abuse and exploitation online.^[622]^[623]^[624]
2017	November 16	Product	In an effort to combat fake news and promote authentic, fact-based journalism, Facebook launches Trust Indicators, a tool to help users determine how each particular publication works. The measure is also taken by Google and Twitter.^[625]^[626]^[627]^[628]
2017	November 16	Product	After live videos having skyrocketed on Facebook in the last months, the social network launches Facebook Creator, an app for mobile video posts offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter and expansive analytics.^[629]^[630]^[631]^[632]
2017	December 3	Staff	Facebook opens new office in London, expecting to hire 800 new staff. Interiorly designed by Frank Gehry, the office would be Facebook's biggest engineering hub outside the United States.^[633]^[634]^[635]
2017	December 4	Product	Facebook launches Messenger Kids, a version of Messenger for children from ages six to 12. The app does not require a Facebook account (illegal for this range of age). Rather, parents are able to manage a child’s Messenger Kids app from their Facebook account, controlling which friends and family members the child is able to contact.^[636]^[637]^[638]
2017	December 19	Product	In an effort to prevent people from impersonating others, Facebook expands its use of facial recognition technology by introducing new tool that would alert people that a friend, or a friend of a friend, uploaded a photo of them, even if they haven't been tagged in the picture.^[639]^[640]^[641]^[642]
2018	January 11	Acquisition	Facebook acquires personalized image search engine Dreambit.^{[citation needed]}
2018	January 23	Acquisition	Facebook acquires Boston-based biometric ID verification startup Confirm.io, which offers a system for verifying the authenticity of ID cards, biometrics and facial recognition.^[643]^[644]^[645]
2018	January 25	Controversy	Facebook admits to the United States Senate that its software, in some cases, recommended content produced by Russian propaganda operatives around the time of the 2016 presidential election; stating however that it has found insignificant overlap between Russian-produced content and pages created by the Trump's election campaign.^[646]^[647]^[648]
2018	January 30	Policy	In an intentionally broad policy aimed at stopping scammers, Facebook bans all ads promoting cryptocurrencies, including bitcoin and initial coin offerings.^[649]^[650]
2018	January 31	Userbase	Facebook reports losing daily users for the first time ever in the United States and Canada. However, globally, the number of people using Facebook daily rose 14% compared to the previous year, but falling by 700,000 people in the US and Canada for the first time.^[651]
2018	March 17–26	Controversy	A whistleblower reveals that British political consulting firm Cambridge Analytica harvested 50 million Facebook profiles and used personal information taken without authorisation in early 2014 to build a system that could profile individual voters in the United States, in order to target them with personalized political advertisements.^[14] On March 26, the United States Federal Trade Commission (FTC) announces it is investigating Facebook's privacy practices following the revelations.^[15] The scandal would affect deeply the image of Facebook, with a loss of nearly US$50 billion in market capitalization since the data scandal.^[652]
2018	April 10–11	Legal	Mark Zuckerberg attends his first congressional hearings at Capitol Hill, Washington, D.C. testifying about controversies over Facebook data privacy, and being questioned for almost 10 hours in two days by senators and representatives over the company's privacy policies.^[653] On the first day, Zuckerberg repeatedly apologizes and promises privacy reforms on Facebook, but also pointedly defends his company against the threat of new legislation.^[654] Facing tougher questions on the second day regarding Facebook policies about user privacy, data collection, political bias and the social network's business model, Zuckerberg would reject suggestions from Congress members that Facebook users did not have enough control over their data.^[655] However, he would explain plans to tighten data policies, protect users from further leaks and become more transparent about who's advertising on his site.^[16]
2018	April 26	Legal	Facebook CTO Mike Schroepfer is grilled for five hours by the UK Parliament; he is a stand-in for CEO Mark Zuckerberg.^[656] Among other things, in the testimony he gives estimates of Facebook's numbers of "dark ads" on Facebook, in connection with consumer advocate Martin Lewis whose name was used by malicious advertisers on advertisements for spam and misleading products.^[657]
2023	November 7	Legal	A former Meta employee, Arturo Bejar, testified before the United States Senate Judiciary Subcommittee on Privacy, Technology and the Law, alleging that Facebook executives, including CEO Mark Zuckerberg, had ignored warnings about the harmful effects of Instagram on teens for years.^[658]

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