Indus OS

Indus OS is an Indian smartphone application and content discovery platform based on Android, with the aim to unify users, developers and smartphone brands on a single platform and to create an Indian smartphone ecosystem.

Indus Appstore Private Limited

Formerly	OS Labs Technology (India) Private Limited
Company type	Private
Founded	2013; 12 years ago (2013)
Headquarters	Office-2, Floor 4, Wing B, Block A, Salarpuria Softzone, Bellandur Village, Varthur Hobli, Outer Ring Road, Bangalore , India
Key people	Akash Dongre (CPO) Sudhir Bangarambandi (CTO)
Products	Indus OS, App Bazaar
Parent	PhonePe (2022–present)
Website	www.indusappstore.com

The platform is addressing the low smartphone adoption, content consumption and linguistic challenges of Indian markets.^[1] The contextual integration provides India's service and content providers a platform to seamlessly distribute their content & services and engage with India's ever-growing smartphone users.^[2]

The company is catering to 10 crore+ users^[3] and has partnered with OEMs like Samsung, Karbonn, Micromax and 9 other Indian OEMS.

The company's app marketplace, Indus App Bazaar is the largest Indian app store. It has powered Samsung's default app store, Galaxy Store since 2019.^[4]

About

First touch OS

Indus OS was initially known as "First Touch OS". In May 2015, Micromax Informatics started shipping the latest version (Unite 3) of its Unite series smartphones with Firstouch OS.^[5]

In December 2015, Firstouch announced a collaboration with the Government of India's Ministry of Electronics and Information Technology previously known as the Department of Electronics and IT (DeitY) to introduce text-to-speech technology in regional languages.^[6]

Indus App Bazaar

The Indus App Bazaar is India's largest Indian app store. It is available 12 Indian languages namely Hindi, Gujarati, Marathi, Tamil, Telugu, Urdu, Odia, Punjabi, Malayalam, Bengali, Assamese and Kannada & English .^[7]

The product provides various tools to app developers for distribution and promotions along with data insights for targeting and performance analysis.^[8] The app store focuses on providing the users with a personalised and localised experience with rich user interface for smooth discovery of apps and content.^[9]