KFFK

KFFK (1390 AM) is a radio station broadcasting a classic hits format. It is licensed to Decatur, Arkansas, United States, and serves the Fayetteville (Northwest Arkansas) area. The station is owned by John Lykins and Steve Butler, through licensee Rox Radio Group, LLC.

KFFK

Simulcasts KREB Gentry
Decatur, Arkansas
Broadcast area	Fayetteville (Northwest Arkansas)
Frequency	1390 kHz
Branding	Ozarks 100
Programming
Format	Red Dirt country
Affiliations	ABC News Radio
Ownership
Owner	John Lykins and Steve Butler (Rox Radio Group, LLC)
Sister stations	KREB, KAKS, KBVA, KXVB, KXRD
History
First air date	September 16, 1954
Technical information[1]
Licensing authority	FCC
Facility ID	31882
Class	D
Power	800 watts day
Transmitter coordinates	36°23′18″N 94°11′34″W
Translator(s)	100.7 K264DA (Decatur)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	reddirtnwa.com

On June 21, 2024, KFFK changed their format from a simulcast of classic hits-formatted KBVA 106.5 FM Bella Vista to a simulcast of Red Dirt country-formatted KREB 1190 AM Gentry.^[2]

On May 22, 2025, KFFK rebranded as "Ozarks 100".^[3]