KREB

KREB (1190 AM) is a radio station licensed to Gentry, Arkansas, United States. It serves the Fayetteville (North West Arkansas) area. The station is currently owned by John Lykins and Steve Butler, through licensee Rox Radio Group, LLC.^[2] In the mid-1960s the KREB call sign was a small rock & roll AM station in Shreveport, Louisiana. Before being sold in 1962, it had converted to "pop" music to boost time sales before going under.

Former logo

KREB

Gentry, Arkansas United States
Broadcast area	Fayetteville (North West Arkansas)
Frequency	1190 kHz
Branding	Ozarks 100
Programming
Format	Red Dirt country
Affiliations	ABC News Radio
Ownership
Owner	John Lykins and Steve Butler (Rox Radio Group, LLC)
Sister stations	KFFK, KAKS, KBVA, KXRD, KXVB
History
First air date	1968
Former call signs	KJEM (1979–1995) KESE (1995–2000)
Technical information[1]
Licensing authority	FCC
Facility ID	30935
Class	D
Power	3,000 watts day
Transmitter coordinates	36°23′18″N 94°11′34″W
Translator(s)	100.5 K263CB (Springdale)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	reddirtnwa.com

On June 21, 2024, KREB changed their format from a simulcast of classic hits-formatted KBVA 106.5 FM Bella Vista to Red Dirt country, branded as "Red Dirt 100.5".^[3]

On May 22, 2025, KREB rebranded as "Ozarks 100".^[4]